B2B Product Marketer / Marketing Manager with Construction Industry experience - Remote for locals to Atlanta, GA - Fulltime Position

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by ActiveSoft, Inc, so some details may not match this job. The employer's own page has the real description.

Job Overview

ActiveSoft, Inc. is seeking a B2B Product Marketer / Marketing Manager with a strong background in the construction industry to join our team on a full-time basis. This remote position, which is open to candidates located in the Atlanta, GA area, will focus on developing and executing marketing strategies that drive product awareness, increase market share, and ultimately enhance customer engagement in the construction sector. The successful candidate will collaborate with cross-functional teams to deliver impactful marketing campaigns that support our business objectives and promote our innovative solutions.

Job Responsibilities

• Develop and implement comprehensive B2B marketing strategies tailored for the construction industry.
• Conduct market research to identify customer needs, industry trends, and competitive landscape.
• Create and manage marketing collateral, including brochures, presentations, and digital content.
• Develop and oversee email marketing campaigns, ensuring high levels of engagement and conversion.
• Collaborate with sales teams to create go-to-market strategies and support lead generation efforts.
• Analyze campaign performance metrics and provide actionable insights for continuous improvement.
• Maintain relationships with industry influencers and key stakeholders to enhance brand visibility.
• Assist in organizing and promoting events, webinars, and trade shows relevant to the construction industry.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 5 years of experience in product marketing, preferably within the construction industry.
• Strong understanding of B2B marketing principles and digital marketing tools.
• Proficient in data analysis and familiar with marketing analytics platforms.
• Excellent communication, writing, and presentation skills.
• Ability to work independently and collaboratively in a remote team environment.
• Knowledge of content management systems and marketing automation software is a plus.

Technologies & Tools

The B2B Product Marketer / Marketing Manager will utilize a variety of technologies and tools to effectively perform their duties. These include marketing automation platforms (such as HubSpot or Marketo), CRM systems (like Salesforce), analytics tools (Google Analytics, Tableau), and content management systems (WordPress or similar). Familiarity with design software (such as Adobe Creative Suite) for the creation of marketing materials will also be beneficial.

Ideal Candidates

The ideal candidate for this position will possess a blend of creativity, analytical thinking, and a passion for the construction industry. They should be a self-starter who thrives in a dynamic environment, demonstrating a proactive approach to problem-solving. Strong interpersonal skills, the ability to engage with diverse audiences, and a commitment to achieving results will further contribute to their success within ActiveSoft, Inc. A demonstrated ability to adapt to changing priorities and to work collaboratively with cross-functional teams is essential.