B2B Product Marketing Manager with Construction Industry experience - Remote for locals to Atlanta, GA - Fulltime Position

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Written by AI from the job title and company, not by ActiveSoft, Inc, so some details may not match this job. The employer's own page has the real description.

Overview

ActiveSoft, Inc. is seeking a B2B Product Marketing Manager with experience in the construction industry to join our dynamic team. This fully remote role, available for candidates local to Atlanta, GA, requires a versatile professional who can drive product marketing strategies and enhance our market presence. You will be responsible for developing comprehensive marketing plans, conducting market research, and collaborating closely with sales and product development teams to ensure product success. Your strategic vision and industry knowledge will play a key role in positioning our products effectively to meet the unique needs of our clientele.

Job Responsibilities

• Develop and execute marketing strategies that align with overall business objectives in the construction sector.
• Conduct market research and competitive analysis to identify industry trends and customer preferences.
• Create product positioning and messaging that resonate with the target audience.
• Collaborate with cross-functional teams including sales, product management, and engineering to launch new products and enhancements.
• Manage and optimize marketing campaigns including digital marketing, content creation, and customer outreach.
• Analyze marketing performance metrics and adjust strategies accordingly for maximum effectiveness.
• Support sales teams with relevant training, tools, and materials to facilitate product understanding.
• Act as the voice of the customer, providing insights to guide product development and improvements.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; an MBA is preferred.
• Minimum of 5 years of B2B product marketing experience, with at least 2 years in the construction industry.
• Proven track record of developing successful marketing strategies and campaigns.
• Strong analytical skills with the ability to interpret and leverage data for decision-making.
• Excellent verbal and written communication skills.
• Experience with digital marketing tools and metrics.
• Ability to work independently, manage multiple projects, and meet tight deadlines.

Technologies & Tools

In this role, you will utilize a variety of technologies and tools including but not limited to Marketing Automation Platforms (e.g., HubSpot, Marketo), Customer Relationship Management (CRM) software (e.g., Salesforce), project management tools (e.g., Asana, Trello), and data analytics software (e.g., Google Analytics). Familiarity with design software such as Adobe Creative Suite will be advantageous for content creation. Proficiency in Microsoft Office Suite is also required.

Ideal Candidates

The ideal candidate for the B2B Product Marketing Manager position will be a strategic thinker with a strong understanding of the construction industry. They will possess exceptional communication skills and have the ability to engage with various stakeholders effectively. A proactive nature, coupled with a passion for understanding customer needs and market dynamics, will set a candidate apart. The ability to work collaboratively in a fast-paced environment and remain adaptable to changing priorities will be critical for success in this role.