B2B Senior Integrated Marketing Manager

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Written by AI from the job title and company, not by Dashlane, so some details may not match this job. The employer's own page has the real description.

Job Overview

The B2B Senior Integrated Marketing Manager at Dashlane will play a crucial role in developing and executing integrated marketing strategies that drive brand awareness, customer acquisition, and product adoption within the B2B sector. This position demands a creative thinker who can analyze market trends, understand customer needs, and design effective marketing campaigns to communicate our value proposition. The ideal candidate will work cross-functionally with sales, product, and customer success teams to ensure cohesive messaging and a unified customer experience.

Job Responsibilities

• Develop and implement comprehensive integrated marketing plans targeting B2B customers to drive lead generation and sales conversion.
• Collaborate with product teams to create messaging and positioning that resonate with target audiences.
• Utilize data analytics to measure campaign performance, optimize strategies, and report on key metrics to stakeholders.
• Lead the creation of high-quality marketing collateral, including white papers, case studies, and presentations.
• Coordinate with cross-functional teams to ensure alignment and timely execution of marketing initiatives.
• Manage relationships with external marketing agencies and vendors to enhance reach and effectiveness of campaigns.
• Stay abreast of industry trends and competitor activities to inform marketing strategies and identify opportunities.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is preferred.
• Minimum of 5 years of experience in integrated marketing, preferably within the B2B technology sector.
• Proven track record of successful campaign development and execution in a B2B environment.
• Strong analytical skills with the ability to interpret data and market insights to drive decision-making.
• Excellent written and verbal communication skills, with the ability to convey complex concepts clearly.
• Familiarity with digital marketing tools and best practices, including SEO, content marketing, and social media marketing.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.

Technologies & Tools

The B2B Senior Integrated Marketing Manager will utilize various technologies and tools to enhance campaign performance and productivity. This includes marketing automation platforms such as HubSpot or Marketo, CRM systems like Salesforce, analytics tools like Google Analytics, and project management software such as Asana or Trello. Familiarity with design and content creation tools, including Adobe Creative Suite, is also beneficial.

Ideal Candidates

Ideal candidates for the B2B Senior Integrated Marketing Manager position at Dashlane should exhibit a blend of creativity and analytical thinking. They are proactive problem solvers who excel in collaboration and thrive in fast-paced environments. Strong interpersonal skills will enable them to build effective relationships with internal and external stakeholders. A passion for technology and a deep understanding of B2B marketing dynamics will set them apart as they contribute to the company’s growth and success.