B2B Senior Paid Search Manager (remote)

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Job Overview

As a B2B Senior Paid Search Manager at JOB TODAY, you will be responsible for developing and executing high-impact paid search strategies to drive customer acquisition and revenue growth. You will work closely with cross-functional teams to optimize campaign performance, enhance user experience, and deliver insights that will guide marketing initiatives. This role requires a deep understanding of search marketing, the ability to analyze data effectively, and the capability to foster a collaborative environment to achieve common business goals.

Job Responsibilities

• Lead the strategic planning and execution of paid search campaigns across various search engines and platforms.
• Analyze performance data to identify trends, insights, and opportunities for optimization.
• Manage budgets and allocate funds for effective campaign execution to meet KPIs.
• Collaborate with marketing, product, and sales teams to align search initiatives with broader business objectives.
• Continuously test ad copy, landing pages, and targeting strategies to enhance campaign effectiveness.
• Monitor competitive landscape and industry trends, adapting strategies as necessary to maintain a competitive edge.
• Provide insightful reports and presentations to stakeholders on campaign performance and strategic recommendations.
• Guide and mentor junior team members in search strategies and best practices.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in managing paid search campaigns, preferably within a B2B environment.
• Strong proficiency in Google Ads, Bing Ads, and SEO best practices.
• Experience with bid management tools and analytics platforms (e.g., Google Analytics, SEMrush, etc.).
• Excellent analytical skills with an ability to interpret data, generate actionable insights, and drive continuous improvement.
• Strong communication skills, both written and verbal, with the ability to present complex information clearly.
• Proven track record of meeting project deadlines and working in a fast-paced environment.

Technologies & Tools

In this role, you will be utilizing a variety of technologies and tools integral to executing and managing paid search campaigns. Key tools include Google Ads, Bing Ads, Google Analytics, SEMrush, reporting dashboards, and project management software like Asana or Trello. Experience with automation tools and CRO platforms will also be advantageous in optimizing and analyzing campaigns more efficiently.

Ideal Candidates

The ideal candidate for the B2B Senior Paid Search Manager position is a strategic thinker with a passion for digital marketing and an analytical mindset. They should possess a proactive approach to problem-solving and a desire to drive results. Strong interpersonal skills are essential, as the role involves collaboration with various teams. Additionally, a willingness to continuously learn and adapt in the fast-evolving digital marketing landscape is crucial to thrive in this position.