Brand Director

ABOUT KERVAN USA

Kervan USA is the North American subsidiary of Kervan Gida, a global confectionery leader operating in over 90 countries with a diverse portfolio of beloved brands, including Bebeto, and Sunkist Gummies.

As part of our continued growth in the U.S. market, we are looking for an experienced Brand Director to lead the launch, positioning, and growth of the Bebeto brand across the United States.

This is a strategic and hands-on role for a marketing professional passionate about building international brands in the dynamic snacking and confectionery category.

GENERAL QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, or a related field required. MBA preferred,
• 10+ years of marketing experience in snacking, confectionery, food & beverage, or CPG sectors,
• Demonstrated success in launching or repositioning a consumer brand in the U.S. market,
• Experience managing agency partners, marketing budgets, and cross-functional projects,
• Strong understanding of U.S. retail channels, including grocery, club, convenience, mass, and e-commerce,
• Strategic thinker with hands-on execution capability, comfortable working in a growing, entrepreneurial organization,
• Deep understanding of consumer insights, category management, and shopper behavior,
• Excellent communication, analytical, and presentation skills,
• Creative mindset paired with strong commercial acumen,
• Collaborative, proactive, and results-oriented.

JOB DESCRIPTION

• Develop and execute the overall U.S. marketing and brand strategy for Bebeto, including brand identity, positioning, consumer segmentation, and long-term growth roadmap.
• Adapt the global brand platform and creative assets to resonate with U.S. consumers while maintaining brand consistency.
• Lead annual marketing planning, budgeting, and performance tracking.
• Oversee the U.S. launch of Bebeto across retail, e-commerce, and specialty channels.
• Partner with the Sales VP and team to create impactful trade marketing programs, including promotions, displays, and in-store activations.
• Lead packaging localization, flavor selection, and new product introductions in coordination with Kervan HQ’s Innovation and R&D teams.
• Manage the development and execution of digital, social media, and influencer strategies to build awareness and engagement.
• Oversee media planning, PR, and experiential marketing campaigns to support trial and brand visibility.
• Build consumer insights programs to track brand awareness, loyalty, and category trends.
• Serve as the key marketing liaison between Kervan USA and Kervan Gida Global Marketing & Innovation to align on strategy, creative direction, and innovation pipeline.
• Ensure timely sharing of product roadmaps, packaging updates, and global brand materials for U.S. adaptation.
• Work closely with Supply Chain, Finance, QA, and Operations to ensure flawless execution of marketing programs.
• Define key performance indicators (KPIs) for brand health, sales growth, and campaign ROI.
• Track and report marketing effectiveness, consumer insights, and category performance to management.