Brand Manager

Role Title: Brand Manager

Company Overview:

Anchor Hocking Company is a global leader in glass tabletop and houseware manufacturing. Since 1905, we have perfected preparation, presentation, and preservation in product categories such as dinnerware, food storage, drinkware, barware, bakeware, serveware, pantry, mix & measure, cutlery and more across iconic brands such as Corelle, Anchor Hocking, Corningware, and Chicago Cutlery.

We are one of the most recognizable glassware brands in the world. We do it by merging beauty, durability, and functionality. The results are products homes really need – made to use and made to last. All designed, marketed, and manufactured right here in the USA. Welcome to Anchor Hocking: discover the genius of utility.

Role Description: The Brand Manager will lead category strategy and manage the day-to-day business for assigned portfolio. This includes developing a product innovation roadmap and retail strategy informed by category and consumer insights. The role will develop and execute plans to drive sustainable revenue growth across channels, optimize the product portfolio, improve margins and build brand awareness in a highly omni-channel environment. Key responsibilities include managing the core assortment, channel strategy, pricing, and profitability.

The Brand Manager will develop a deep understanding of product design and manufacturing processes to identify competitive advantages and communicate the portfolio’s value to retailers and consumers. Strong cross-functional collaboration will be essential to success.

The ideal candidate will work effectively with product development, operations, sales, and omni-channel marketing teams to define the go-to-market strategy, align objectives, and drive initiatives that increase brand awareness among customer and consumers while delivering strong sales growth and profitability. This role will report to the VP of Marketing.

Role Responsibilities:

• Act like an entrepreneur or business owner in managing a portfolio of categories
• Develop, communicate and implement a category strategy that drives sales and margin growth across retail and food service segments while developing channel strategies to drive sustainable growth and increase market share
• Lead brand initiatives across all elements of the marketing mix, interacting with and influencing other functions within the organization to deliver against objectives.
• Own Innovation Roadmap & new product strategy - Manage all aspects of product development from concept through commercialization– product features / benefits, proposition, pricing strategy, channel strategy, promotional plan, omni-channel asset development, SKU setup, and activation.
• Category Management - Complete key business analyses including consumer research, market landscape, market trends and competitive information to identify and recommend opportunities within the core assortment as well as launching new products.
• Lifecycle management of portfolio of products through continued development or rationalizing underperforming / redundant / margin challenged SKUs.
• Partner with Sales, Operations, Finance, to establish and maintain consistency between Portfolio & Brand Strategies, Marketing Plans and Commercial and Channel Strategies that support the sales activities.

Qualifications:

• Bachelor’s degree in Marketing, Design, Product Development, or related discipline
• Minimum 4 – 6 years brand management, product marketing and product development experience
• Experience with manufacturing (especially glass manufacturing) and product development processes/cycles a plus
• Leadership experience in selling to retail Customers across channels (in the Housewares industry a plus)
• Experience in story telling leveraging consumer research, category/market syndicated data, social listening, and other industry-standard resources
• Passion and curiosity to continuously seek out opportunities and ideas to strengthen and grow your business with a bias for action to quickly adapt and execute the needs of the business while being comfortable challenging the status quo.
• Ability to be a cross functional leader that can effectively communicate and collaborate with cross functional partners within sales, supply chain, research and development, communications, finance and market research.
• Experience in project management and understanding of and experience with complex, capital-intensive manufacturing operations
• Ability to travel as needed (15-25%)

Primary Location: Hybrid (Lancaster, OH)