Brand Manager, Foodservice - Snacks

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Written by AI from the job title and company, not by The Campbell's Company, so some details may not match this job. The employer's own page has the real description.

Overview

The Brand Manager for Foodservice - Snacks at The Campbell's Company will be responsible for driving brand strategy and growth within the foodservice sector, focusing on our snack product line. This role will involve collaborating with cross-functional teams to develop innovative marketing initiatives, enhance product offerings, and ensure alignment with overall company goals. The successful candidate will utilize market insights, competitive analysis, and consumer trends to enhance brand visibility and performance, ultimately contributing to increased market share and profitability.

Job Responsibilities

• Develop and implement brand strategies and marketing plans for the snacks product line in the foodservice channel.
• Conduct market analysis to identify opportunities and challenges within the foodservice snack sector.
• Collaborate with sales teams to drive distribution and shelf presence in various foodservice outlets.
• Work with the product development team to ensure alignment of products with consumer preferences and market trends.
• Manage marketing budgets, ensuring effective allocation of resources to maximize ROI.
• Create compelling marketing and promotional materials tailored for foodservice operators and distributors.
• Monitor brand performance metrics, adjusting strategies as necessary to achieve sales and market share goals.
• Engage with customers and foodservice operators to gather feedback and insights for product innovation and marketing efforts.
• Lead cross-functional teams through the execution of marketing campaigns and initiatives, ensuring timely deliverables.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in brand management, preferably within the foodservice or consumer packaged goods sectors.
• Strong analytical skills and experience with market research and data analysis.
• Proven track record of developing and executing successful marketing strategies.
• Excellent communication and interpersonal skills, capable of collaborating with multiple stakeholders.
• Creative mindset with strong problem-solving abilities.
• Familiarity with foodservice trends and consumer behavior in the snack category is highly desirable.
• Proficiency in Microsoft Office Suite; experience with marketing automation and analytics tools is a plus.

Technologies & Tools

The Brand Manager will primarily use marketing analytics tools, customer relationship management (CRM) software, and project management platforms. Familiarity with digital marketing tools such as social media management software, email marketing programs, and website content management systems will also be essential for successful campaign execution. Proficiency in using Microsoft Office applications, particularly Excel and PowerPoint, is necessary for analyzing data and preparing presentations for stakeholders.

Ideal Candidates

The ideal candidate for the Brand Manager position should possess a strong blend of strategic thinking and creative insight, with the ability to thrive in a fast-paced and changing environment. They should be results-oriented, with a deep understanding of consumer behavior and market trends. Strong leadership qualities and the ability to inspire and influence cross-functional teams are essential. Excellent communication skills, both written and verbal, alongside a collaborative spirit, will enable the candidate to effectively build relationships and engage with customers and partners in the foodservice industry.