brand manager II, US & Global Foodservice (Remote - U.S.)

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Written by AI from the job title and company, not by Starbucks, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Brand Manager II for US & Global Foodservice at Starbucks will play a critical role in overseeing brand strategy, positioning, and execution within the foodservice sector. The selected candidate will collaborate with cross-functional teams to drive brand growth and enhance customer engagement. This position demands a deep understanding of market dynamics, consumer behavior, and effective brand management practices to formulate innovative strategies that align with Starbucks' goals and vision. The Brand Manager II will be instrumental in developing insights-driven marketing campaigns, ultimately increasing brand visibility and sales within the foodservice domain.

Job Responsibilities

• Develop and implement strategic marketing plans for the US and Global Foodservice segments to drive brand growth and penetration.
• Analyze market trends, consumer insights, and competitive landscape to inform brand strategy and decision-making.
• Collaborate with sales, product development, and research teams to ensure alignment of brand initiatives with overall business objectives.
• Create and manage marketing budgets, ensuring efficient allocation of resources to maximize ROI.
• Lead product launch initiatives, coordinating with various stakeholders to ensure successful execution.
• Measure and report on the effectiveness of marketing campaigns and adjust strategies as necessary to achieve desired outcomes.
• Act as a brand ambassador, promoting brand values and messaging across all external and internal communications.
• Provide mentorship and guidance to junior team members, fostering a culture of innovation and creativity.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5+ years of experience in brand management or marketing roles, preferably within the foodservice industry.
• Demonstrated success in developing and executing strategic marketing initiatives.
• Strong analytical skills and experience in leveraging data to drive business decisions.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work effectively in a fast-paced, collaborative environment.
• Proficiency in project management and organizational skills to manage multiple initiatives simultaneously.

Technologies & Tools

The Brand Manager II will utilize various technologies and software to perform their duties effectively, including customer relationship management (CRM) software, data analytics platforms, marketing automation tools, and project management applications. Familiarity with Microsoft Office Suite, especially Excel and PowerPoint, is essential for data analysis and presentation of marketing strategies.

Ideal Candidates

The ideal candidate for the Brand Manager II position at Starbucks should possess a proactive attitude and a creative mindset. They should exhibit strong leadership qualities and excel in a collaborative environment, with the ability to influence and engage cross-functional teams. A strategic thinker, the candidate must have a passion for brand storytelling and a keen understanding of consumer behavior in the foodservice industry. Strong adaptability and a results-driven approach are crucial for achieving the ambitious goals inherent in this role.