brand manager II, US & Global Foodservice (Remote - U.S.)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Starbucks, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Brand Manager II for US & Global Foodservice at Starbucks is tasked with developing brand strategies and executing marketing initiatives that enhance brand equity within the foodservice segment. This role involves collaborating across various teams to craft compelling narratives, leveraging consumer insights, and guiding product development to meet market demands. The Brand Manager will also be responsible for monitoring performance metrics and adjusting strategies to optimize outcomes, ensuring that the Starbucks brand maintains its leadership position in the foodservice market.

Job Responsibilities

• Develop and implement strategic marketing plans for the foodservice sector that align with overall brand objectives.
• Analyze market trends and consumer insights to identify new opportunities for brand growth.
• Collaborate with cross-functional teams, including product development, sales, and supply chain, to ensure effective execution of marketing strategies.
• Manage the development and execution of promotional campaigns and product launches to maximize consumer engagement.
• Monitor and report on brand performance metrics, making recommendations for adjustments based on data analysis.
• Build strong relationships with stakeholders, ensuring alignment on brand initiatives and priorities.
• Conduct competitive analysis to benchmark brand performance against key competitors in the foodservice landscape.
• Oversee marketing budgets, ensuring efficient allocation of resources to various programs and initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5+ years of experience in brand management, specifically within the foodservice or consumer goods industry.
• Proven track record of successfully developing and implementing marketing strategies that drive brand growth.
• Strong analytical skills with the ability to interpret data and market insights to inform decision-making.
• Exceptional communication and project management skills, capable of collaborating with diverse teams.
• Proficiency in digital marketing platforms and tools, including social media and CRM software.
• Ability to thrive in a fast-paced, dynamic environment with a proactive approach to problem-solving.

Technologies & Tools

The Brand Manager II will utilize a variety of technologies and tools in this role, including market research software, analytics platforms (such as Google Analytics), and digital marketing tools (like HubSpot or Marketo) to track performance metrics and consumer engagement initiatives. Familiarity with project management software, such as Asana or Trello, is also beneficial for managing campaigns and collaborations effectively.

Ideal Candidates

Ideal candidates for the Brand Manager II position at Starbucks will possess a strong blend of analytical thinking and creative problem-solving abilities. They will demonstrate a passion for the foodservice industry and exhibit excellent interpersonal skills to foster collaboration across teams. A proactive mindset is essential, along with the capability to adapt quickly to shifting market conditions. Candidates should also display an unwavering commitment to upholding brand integrity and delivering outstanding consumer experiences.