Brand Marketing Manager

About The Company

Fastly helps people stay better connected with the things they love by providing an edge cloud platform that enables customers to create great digital experiences quickly, securely, and reliably. Our platform processes, serves, and secures applications as close to end-users as possible—at the edge of the Internet. Designed to leverage the modern internet, Fastly’s platform is programmable and supports agile software development. Our customers include many of the world’s most prominent companies such as GitHub, Yelp, Paramount, and JetBlue. We are committed to building a more trustworthy Internet and fostering an inclusive, diverse, and passionate workplace where employees are encouraged to bring their authentic selves to work every day.

About The Role

We are seeking a Brand Marketing Manager to join our team and help shape how the world perceives Fastly. In this role, you will have the opportunity to evolve our brand, drive brand awareness and understanding, and ensure brand consistency across all marketing channels. Reporting to the Senior Director of Brand & Market Influence, you will be responsible for turning brand positioning into integrated campaigns, governance, and measurement. You will lead enablement programs to ensure employees and agency partners understand our brand strategy and identity. This role requires close collaboration with creative, PR, content, integrated campaigns, and product teams to safeguard and elevate the Fastly brand globally.

Qualifications

• 5+ years of experience in brand management, brand marketing, or integrated campaign management
• Demonstrated experience developing brand governance frameworks, style guides, or cross-functional enablement programs
• Proven track record managing complex multi-channel creative projects with agency and internal partners
• Experience running or interpreting primary brand research, awareness tracking, and performance metrics
• Strong cross-functional leadership and stakeholder management skills across marketing, product, and sales
• Excellent written and verbal communication skills with a sharp eye for design and brand consistency
• Preferred: Experience in B2B SaaS, developer platform, or cloud infrastructure branding
• Preferred: Hands-on experience utilizing AI tools for workflow automation, creative briefing, or audience research
• Preferred: Experience managing executive thought leadership or branded content programs
  
  

Responsibilities

• Translate brand strategy into actionable program plans, creative briefs, and integrated campaign kickoffs in partnership with digital and campaign teams
• Create and maintain systems and processes to ensure consistency and adherence to Fastly’s brand identity, style guides, and asset libraries
• Develop and deliver self-serve training programs to enable teams to represent the brand consistently
• Manage external brand agencies, vendor relationships, and production budgets effectively
• Support brand measurement efforts including brand health tracking, campaign effectiveness, and message testing
• Collaborate cross-functionally with Product Marketing, Field Marketing, Campaigns, and Digital teams to reduce messaging fragmentation and align brand initiatives with pipeline generation activities
• Partner with PR, content, and executive teams to develop and align brand-level thought leadership initiatives
• Write clear and inspiring creative briefs that bridge high-level strategy with creative execution
• Experiment with AI tools to accelerate audience research, competitive analysis, and creative concepting, sharing best practices with the team
  
  

Benefits

• Comprehensive medical, dental, and vision insurance starting on day one
• Family planning and mental health support, including Employee Assistance Program
• Life, disability, and accident insurance coverage
• Flexible vacation policy and up to 18 days of accrued paid sick leave
• 401(k) plan with company match
• Employee Stock Purchase Program
• 12 paid local holidays and 12 paid company wellness days in 2026
• Supportive work environment with hybrid and remote work options across multiple US locations
  
  

Equal Opportunity

Fastly is committed to ensuring equal employment opportunity and providing a safe, welcoming work environment free from discrimination and harassment. Employment decisions are based on business needs, job requirements, and individual qualifications. All qualified applicants will receive consideration without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, family or parental status, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances. Reasonable accommodations are available for applicants and employees with disabilities. Fastly values diversity and inclusion and encourages all interested candidates to apply.