Brand Partnerships Director - East Coast

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Written by AI from the job title and company, not by Overwolf ???? DMEXCO, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Brand Partnerships Director - East Coast at Overwolf is responsible for driving strategic partnerships and collaborative initiatives that enhance the brand’s market presence within the gaming ecosystem. This role will involve cultivating relationships with key stakeholders, aligning partnership strategies with corporate goals, and overseeing the execution of partnership programs. The successful candidate will play a critical role in leveraging Overwolf's platform to create value for brand partners while ensuring a consistent and compelling brand message across all touchpoints. This position demands a blend of marketing acumen, negotiation skills, and a deep understanding of the gaming industry.

Job Responsibilities

• Develop and implement strategic partnership programs that drive brand awareness and engagement.
• Identify, negotiate, and secure new brand partnership opportunities across the East Coast.
• Manage and nurture existing partnerships to maximize relationship value and growth potential.
• Collaborate with internal teams, including marketing, product, and sales, to align partnership strategies.
• Monitor and analyze partnership performance metrics to ensure goals are being met and exceeded.
• Coordinate the execution of co-marketing campaigns and promotional initiatives with brand partners.
• Represent the company at industry events, conferences, and networking opportunities to promote partnerships.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Minimum of 7 years of experience in partnership development, business development, or sales, preferably in the gaming or tech industry.
• Proven track record of successfully managing brand partnerships and achieving measurable results.
• Strong negotiation skills and experience in crafting partnership agreements.
• Exceptional communication and interpersonal skills with the ability to engage with stakeholders at all levels.
• In-depth knowledge of the gaming landscape and trends, including familiarity with digital marketing strategies.
• Ability to work independently and as part of a collaborative team in a fast-paced environment.

Technologies & Tools

The Brand Partnerships Director will utilize various technologies and tools to support partnership initiatives. This includes CRM software (such as Salesforce), analytics platforms for performance measurement (such as Google Analytics), project management tools (like Asana or Trello), and communication platforms (such as Slack and Zoom). Familiarity with digital marketing tools and social media management software will also be beneficial for the role.

Ideal Candidates

Ideal candidates for the Brand Partnerships Director position will possess a strategic mindset and a proactive approach to partnership development. They will demonstrate creativity in crafting innovative collaboration ideas while being data-driven in their decision-making processes. Strong relationship-building skills and emotional intelligence are essential, paired with a passion for the gaming industry. A successful candidate will also be adaptable, able to thrive in a dynamic environment, and be motivated by achieving results that benefit both the company and its partners.