Campaign Manager, Advertising Operations (Remote)

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Written by AI from the job title and company, not by The Athletic, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Campaign Manager in Advertising Operations at The Athletic will play a pivotal role in orchestrating and managing advertising campaigns from inception to execution. This position entails close collaboration with internal teams and external clients to ensure the smooth rollout of campaigns while maintaining a focus on maximization of revenue, optimization of advertising inventory, and improvement of client satisfaction through effective communication and problem-solving skills.

Job Responsibilities

• Plan, implement, and manage advertising campaigns across various digital platforms.
• Collaborate with sales teams and clients to define campaign objectives and parameters.
• Monitor and analyze campaign performance metrics to ensure targets are met and exceeded.
• Develop and maintain strong relationships with clients and stakeholders for ongoing success.
• Utilize data-driven insights to optimize campaign strategies and make informed recommendations.
• Assist in the development of creative content and advertising materials in alignment with brand standards.
• Prepare comprehensive reports detailing campaign performance and key insights for stakeholders.
• Ensure compliance with regulations and company policies regarding advertising practices.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business Administration, or related field.
• Minimum of 3 years' experience in digital advertising or marketing, preferably in a campaign management role.
• Strong understanding of digital marketing principles, including programmatic advertising and audience targeting.
• Proven experience with analytics tools and software for campaign performance measurement.
• Excellent communication and interpersonal skills to liaise with clients and internal teams effectively.
• Detail-oriented with strong project management skills and the ability to multi-task effectively.
• Proficient in using Microsoft Office Suite, particularly Excel and PowerPoint.

Technologies & Tools

The Campaign Manager will utilize various technologies and tools to streamline campaign operations and performance analysis. Familiarity with advertising platforms such as Google Ads, programmatic advertising tools, CRM software, and analytics solutions like Google Analytics or Tableau will be essential. Proficiency in project management software such as Trello or Asana will also be beneficial in tracking tasks and ensuring timely completion of campaign deliverables.

Ideal Candidates

The ideal candidates for the Campaign Manager position will possess a high level of adaptability and a proactive mindset to effectively navigate the dynamic landscape of digital advertising. They should demonstrate a strong analytical capability to derive insights from performance data, along with exceptional organizational skills to handle multiple campaigns concurrently. A genuine passion for sports, a commitment to delivering high-quality results, and an ability to thrive in a collaborative work environment will further enhance their suitability for this role.