Campaign Manager - Digital COS

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Written by AI from the job title and company, not by LocaliQ | USA TODAY NETWORK, so some details may not match this job. The employer's own page has the real description.

Overview

The Campaign Manager - Digital COS at LocaliQ | USA TODAY NETWORK plays a pivotal role in the planning, execution, and optimization of digital marketing campaigns. This position is responsible for developing targeted strategies that align with client objectives and driving measurable results. By leveraging analytics to inform decision-making, the Campaign Manager ensures that campaigns run effectively, maximizing reach and engagement while adhering to best practices in digital marketing.

Job Responsibilities

• Develop comprehensive digital marketing strategies and campaign plans tailored to client goals.
• Manage end-to-end execution of campaigns, including creative briefings, media planning, and optimizations.
• Utilize analytics tools to monitor campaign performance, providing actionable insights and recommendations.
• Collaborate with internal teams, including creative, sales, and analytics, to ensure cohesive campaign delivery.
• Maintain relationships with clients, offering regular updates and performance reports.
• Stay updated on industry trends and digital marketing best practices to enhance campaign effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 3 years of experience in digital marketing or campaign management.
• Proficient in digital advertising platforms such as Google Ads and social media networks.
• Strong analytical skills with a proven ability to interpret data and generate insights.
• Excellent communication and interpersonal skills for client interactions.
• Ability to manage multiple projects simultaneously and meet deadlines effectively.

Technologies & Tools

The Campaign Manager will utilize a variety of technologies and tools essential for executing digital marketing campaigns. These include, but are not limited to, Google Ads for pay-per-click advertising, Google Analytics for performance tracking, social media management tools, CRM systems for client relationship management, and design software for creative assets. Familiarity with marketing automation tools will also be beneficial.

Ideal Candidates

The ideal candidate for the Campaign Manager - Digital COS role is a proactive and results-driven professional with a passion for digital marketing. They should possess a keen analytical mindset, enabling them to derive insights from complex data sets and apply this knowledge to enhance campaign performance. Strong organizational skills and attention to detail are crucial, as the role involves managing various projects simultaneously. A collaborative spirit and effective communication abilities will support successful partnerships with both clients and internal teams, ensuring that all campaign objectives are met efficiently.