Campaign Marketing Manager - Email & Digital Focus

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Position Overview

The Campaign Marketing Manager - Email & Digital Focus at Get It Recruit - Marketing will play a pivotal role in driving our marketing initiatives through strategic email campaigns and digital channels. This position is responsible for developing, implementing, and optimizing marketing campaigns that enhance customer engagement and drive conversions. The ideal candidate will possess a deep understanding of digital marketing practices, excellent project management skills, and a passion for utilizing data to inform marketing strategies, ultimately fostering brand loyalty and increasing revenue.

Job Responsibilities

• Develop and execute comprehensive email marketing campaigns to target specific audience segments, ensuring alignment with overall marketing strategy.
• Analyze campaign performance metrics to optimize future campaigns and improve user engagement.
• Collaborate with cross-functional teams, including content, design, and sales, to create cohesive marketing materials that resonate with target audiences.
• Manage the schedule and workflow of multiple digital marketing projects, ensuring timely execution and adherence to brand guidelines.
• Conduct market research to identify trends and insights that will inform marketing strategies and campaign development.
• Maintain and segment email databases to improve personalization and targeting of marketing messages.
• Implement A/B testing strategies to enhance email content, subject lines, and overall campaign performance.
• Monitor industry trends and competitors to ensure our campaigns remain innovative and competitive.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing with a focus on email marketing.
• Proficient in marketing automation tools and CRM software.
• Strong analytical skills with experience in data interpretation and performance metrics.
• Excellent written and verbal communication skills.
• Proven project management skills with the ability to manage multiple projects simultaneously.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Technologies & Tools

The Campaign Marketing Manager will utilize a variety of technologies and tools including email marketing platforms (e.g., Mailchimp, HubSpot), customer relationship management (CRM) systems (e.g., Salesforce), web analytics tools (e.g., Google Analytics), and project management software (e.g., Asana or Trello). Familiarity with SEO tools and social media marketing platforms will also be advantageous for campaign optimization.

Ideal Candidates

The ideal candidate will be detail-oriented, innovative, and a strategic thinker with a strong passion for digital marketing. They should demonstrate an ability to adapt quickly and thrive in a dynamic environment, displaying excellent organizational skills and the capacity to work both independently and collaboratively. Strong interpersonal skills, a growth mindset, and a commitment to continuous improvement are essential qualities for success in this role.