Campaign Marketing Manager (Remote)

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Written by AI from the job title and company, not by Pearson, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Campaign Marketing Manager at Pearson will play a pivotal role in executing marketing strategies that drive engagement and conversion. This position entails designing, implementing, and analyzing marketing campaigns to support product launches and brand initiatives. The Campaign Marketing Manager will collaborate closely with cross-functional teams, monitor market trends, and leverage insights to optimize campaign performance and enhance customer experiences, all while working remotely.

Job Responsibilities

• Develop and execute comprehensive marketing campaigns aligned with organizational goals.
• Analyze customer insights and market trends to inform campaign strategy and execution.
• Collaborate with product teams to ensure accurate messaging and positioning for new product launches.
• Manage budgets and allocate resources effectively across various marketing initiatives.
• Monitor campaign performance and develop reports for stakeholders, providing actionable insights for optimization.
• Utilize digital marketing tools to enhance campaign effectiveness and drive engagement across digital channels.
• Establish a strong brand presence through integrated marketing communications and consistent messaging.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• A minimum of 5 years of experience in marketing, with a focus on campaign management.
• Proven track record of successful campaign development and execution across various channels.
• Strong analytical skills with the ability to interpret data and generate actionable recommendations.
• Excellent communication and interpersonal skills, capable of working collaboratively with diverse teams.
• Familiarity with digital marketing tools and platforms, including SEO/SEM, email marketing, and social media marketing.

Technologies & Tools

The Campaign Marketing Manager will utilize a variety of technologies and software applications to manage campaigns effectively. Key tools include customer relationship management (CRM) systems, marketing automation platforms, analytics tools, and digital advertising platforms. Familiarity with content management systems (CMS) and social media management tools will also be essential to drive engagement across digital channels.

Ideal Candidates

Ideal candidates for the Campaign Marketing Manager role are strategic thinkers who possess a balance of creativity and analytical prowess. They are adaptable, proactive, and collaborative, with a strong passion for marketing and a desire to innovate. Successful candidates will thrive in a fast-paced environment and exhibit excellent problem-solving skills, all while maintaining a strong customer-centric focus throughout their marketing initiatives.