Campaign Marketing Manager (Remote)

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Written by AI from the job title and company, not by Pearson, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Campaign Marketing Manager at Pearson is a critical role responsible for the development, execution, and optimization of comprehensive marketing campaigns that drive engagement and conversion among diverse audiences. The ideal candidate will leverage data-driven insights to inform strategic decisions, collaborate with cross-functional teams, and utilize innovative marketing techniques to enhance brand visibility and achieve organizational objectives. This position, based remotely, requires a proactive mindset and a commitment to delivering high-quality, impactful marketing efforts.

Job Responsibilities

• Design, implement, and manage multi-channel marketing campaigns that align with Pearson’s strategic goals.
• Analyze campaign performance metrics and adjust tactics to optimize results and ROI.
• Collaborate with content creators, designers, and other stakeholders to ensure cohesive messaging and branding.
• Conduct market research to understand customer behavior and identify target segments.
• Develop and maintain project timelines to ensure timely execution of all campaign elements.
• Oversee budget management for marketing initiatives, ensuring cost-effectiveness and accountability.
• Utilize marketing automation tools and CRM systems to enhance campaign effectiveness.
• Prepare regular reports and presentations to communicate campaign outcomes to senior management.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in marketing, with a focus on campaign management.
• Proficient in digital marketing tools and platforms, including Google Analytics and social media ad managers.
• Strong analytical skills with the ability to interpret complex data and derive actionable insights.
• Excellent communication and interpersonal skills, with the ability to work collaboratively across functions.
• Proven track record of managing projects from concept to execution while maintaining high-quality standards.
• Experience with A/B testing and familiarity with marketing automation software is advantageous.
• Strong creative thinking and problem-solving capabilities.

Technologies & Tools

The Campaign Marketing Manager will utilize various technologies and tools to execute effective marketing strategies. This includes marketing automation platforms (such as HubSpot or Marketo), customer relationship management systems (such as Salesforce), analytic tools (like Google Analytics and SEMrush), as well as graphic design software for campaign collateral (such as Adobe Creative Suite). Familiarity with social media platforms and their advertising tools is also essential to drive digital marketing efforts.

Ideal Candidates

The ideal candidates for the Campaign Marketing Manager role possess a blend of creativity and analytical skills, allowing them to innovate while staying results-driven. They exhibit strong leadership qualities, have a collaborative approach to teamwork, and are adept at managing multiple projects simultaneously. A successful candidate is highly organized, detail-oriented, and thrives in a fast-paced environment. Additionally, they should be passionate about education and dedicated to helping Pearson achieve its mission of delivering accessible and impactful learning solutions.