Campaign Marketing Manager (Remote)

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Written by AI from the job title and company, not by Pearson, so some details may not match this job. The employer's own page has the real description.

Overview

The Campaign Marketing Manager at Pearson plays a crucial role in leading and executing marketing campaigns aimed at maximizing the visibility, engagement, and conversion of our educational products and services. This remote position involves strategic planning, coordination with cross-functional teams, and performance analysis to ensure that marketing initiatives are aligned with business objectives. The successful candidate will leverage data-driven insights to refine campaigns and enhance customer experiences, ultimately driving enrollment and retention rates across our platforms.

Job Responsibilities

• Develop and implement comprehensive marketing campaigns that support product launches and sales initiatives.
• Collaborate with product management, sales teams, and external partners to align marketing strategies with business objectives.
• Monitor, analyze, and report on campaign performance metrics, adjusting strategies as necessary for optimal results.
• Create and manage budgets for marketing campaigns, ensuring resources are allocated effectively.
• Utilize digital marketing techniques such as SEO, social media, email marketing, and PPC to enhance brand reach.
• Conduct market research to identify trends, target audience preferences, and competitor strategies.
• Supervise marketing team members, providing guidance, mentorship, and leadership as required.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in marketing, with a focus on campaign management and execution.
• Proven experience in digital marketing, with demonstrated success in utilizing social media platforms and tools.
• Strong analytical skills, with the ability to interpret data and translate it into actionable strategies.
• Excellent written and verbal communication skills, with an ability to effectively convey concepts to diverse audiences.
• Demonstrated leadership capabilities and experience managing team members or projects.
• Proficiency in marketing automation tools and CRM software (e.g., HubSpot, Salesforce).

Technologies & Tools

In this position, the Campaign Marketing Manager will utilize a variety of technologies and tools to enhance marketing effectiveness and campaign management. Familiarity with marketing automation platforms such as HubSpot and CRM systems like Salesforce is essential. The role also demands proficiency in data analytics tools, social media management software, and Microsoft Office Suite, particularly Excel for reporting purposes. A sound understanding of content management systems (CMS) will be beneficial for streamlining marketing content deployment.

Ideal Candidates

Ideal candidates for the Campaign Marketing Manager role are strategic thinkers who can meticulously plan and execute marketing initiatives while adapting to a dynamic environment. They possess a strong entrepreneurial spirit, showcasing creativity and innovation in developing marketing strategies. Excellent interpersonal skills are required for effective collaboration and team leadership. Furthermore, candidates should demonstrate a proactive approach to problem-solving and possess a passion for education, aligning personal values with Pearson’s mission to make learning accessible and engaging for all students.