Channel Marketing Manager - Atlanta, GA or Remote EST or CST Time Zones

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Written by AI from the job title and company, not by Allegion, so some details may not match this job. The employer's own page has the real description.

Overview

The Channel Marketing Manager at Allegion will play a vital role in developing and executing marketing programs designed to drive demand and increase brand visibility among key channel partners. This position is essential for designing strategic marketing initiatives, analyzing market trends, and collaborating with cross-functional teams to enhance partner performance and foster long-term engagement. The ideal candidate will be responsible for identifying opportunities within the channel landscape, optimizing our marketing approaches, and ensuring communication aligns with our overall business goals.

Job Responsibilities

• Develop and implement comprehensive channel marketing strategies to support business objectives.
• Collaborate with sales teams to identify key partners and tailor marketing campaigns that drive engagement and revenue.
• Analyze market trends and partner performance to optimize marketing initiatives.
• Create impactful marketing materials and sales tools that resonate with channel partners.
• Manage budgets and allocate resources effectively to maximize ROI.
• Monitor and report on marketing campaign performance, providing insights for continuous improvement.
• Organize training and support sessions for channel partners to enhance product knowledge and marketing effectiveness.
• Coordinate with product management and operations to ensure alignment on product launches and promotional activities.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in channel marketing, preferably in the hardware or technology sectors.
• Strong analytical skills with the ability to translate data into actionable strategies.
• Excellent communication and interpersonal skills for effective collaboration.
• Proficient in digital marketing tools and CRM software.
• Experience managing marketing budgets and measuring campaign effectiveness.
• Ability to work independently and manage multiple projects in a fast-paced environment.

Technologies & Tools

The Channel Marketing Manager will utilize a variety of technologies and tools to enhance marketing effectiveness and streamline operations. This includes CRM systems (such as Salesforce), marketing automation platforms (like HubSpot or Marketo), data analytics tools (Google Analytics, Tableau), and collaboration software (such as Slack or Microsoft Teams). Proficiency in Microsoft Office Suite is also essential for creating presentations, reports, and marketing materials.

Ideal Candidates

The ideal candidates for the Channel Marketing Manager position possess a blend of strategic thinking and creativity. They exhibit a strong understanding of channel dynamics, coupled with the ability to adapt in a changing market environment. The successful candidates demonstrate exceptional project management skills, are detail-oriented, and are adept at fostering strong partnerships with stakeholders. They should be motivated self-starters who thrive in collaborative settings and possess a passion for driving business growth through innovative marketing initiatives.