CHANNEL MARKETING MANAGER- B2C - Remote | WFH

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Job Overview

The Channel Marketing Manager - B2C at Get It Recruit - Marketing will play a pivotal role in enhancing our marketing strategies aimed at business-to-consumer initiatives. This individual will be responsible for developing and executing innovative channel marketing campaigns that align with the company’s objectives. They will leverage market insights, collaborate with cross-functional teams, and utilize metrics to evaluate campaign performance, ensuring optimal engagement and customer acquisition through various channels.

Job Responsibilities

• Develop and implement comprehensive channel marketing strategies that drive customer engagement and sales growth.
• Analyze market trends and consumer behavior to identify opportunities for new channels and marketing initiatives.
• Collaborate with the sales and product teams to align marketing efforts with product launches and promotional activities.
• Manage and optimize marketing campaigns across various platforms including digital, social media, and email marketing.
• Monitor, track, and report on campaign performance, providing actionable insights to improve future initiatives.
• Work closely with external partners and agencies to execute co-branded marketing efforts and ensure alignment with brand guidelines.
• Conduct regular competitive analysis to benchmark performance and identify best practices in channel marketing.
• Prepare and manage budgets for channel marketing activities, ensuring effective allocation of resources.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field is required.
• Minimum of 5 years of experience in channel marketing, preferably in the B2C sector.
• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical skills with the ability to derive insights from data to drive decision-making.
• Excellent communication and interpersonal skills, capable of collaborating across various teams.
• Demonstrated ability to manage multiple projects and prioritize effectively in a fast-paced environment.
• Proficiency in marketing automation tools and analytics software.

Technologies & Tools

The Channel Marketing Manager will utilize various technologies and tools to enhance marketing efficacy, including but not limited to Customer Relationship Management (CRM) software, marketing automation platforms such as HubSpot or Marketo, social media management tools, and analytical software such as Google Analytics and Tableau for performance tracking and reporting. Familiarity with email marketing tools like Mailchimp or Constant Contact is also essential to facilitate effective campaign execution.

Ideal Candidates

The ideal candidate for the Channel Marketing Manager position will be a strategic thinker with a passion for understanding consumer behavior. They will possess a proactive attitude towards problem-solving and be adaptable to changing market dynamics. Strong leadership capabilities and a collaborative mindset are essential, as this role involves working closely with diverse teams. The candidate will be results-oriented, demonstrating the ability to meet deadlines and achieve targets while maintaining a focus on quality and brand alignment.