Channel Marketing Manager (Remote - East or Central)

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Written by AI from the job title and company, not by Sangoma, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Channel Marketing Manager at Sangoma will play a pivotal role in driving channel partner engagement and satisfaction through the execution of tailored marketing strategies. This position requires an individual capable of effectively collaborating with cross-functional teams to develop innovative marketing initiatives, foster strong relationships with channel partners, and ultimately enhance Sangoma’s market presence. As a remote position, candidates from the Eastern or Central time zones are encouraged to apply.

Job Responsibilities

• Develop and implement comprehensive channel marketing strategies that align with company goals.
• Create marketing collateral and campaigns aimed specifically at channel partners.
• Work closely with sales teams to support channel partner training and enablement activities.
• Analyze market trends and partner feedback to optimize marketing programs and initiatives.
• Manage partner communication efforts to enhance engagement and share relevant updates.
• Monitor and report on the effectiveness of marketing programs and initiatives.
• Collaborate with product management to ensure channel partners are informed about product updates and features.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in channel marketing or a similar role.
• Proven track record in developing and executing successful channel marketing strategies.
• Strong analytical skills to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.
• Ability to work independently in a remote environment while maintaining a high level of organization.
• Proficiency in marketing automation tools and CRM systems.

Technologies & Tools

The Channel Marketing Manager will utilize various technologies and tools to streamline marketing activities and enhance collaboration. Essential tools include marketing automation platforms (e.g., HubSpot, Marketo), Customer Relationship Management (CRM) systems (e.g., Salesforce), data analytics software for performance tracking (e.g., Google Analytics), and communication tools (e.g., Slack, Zoom) to connect with team members and partners.

Ideal Candidates

The ideal candidate for the Channel Marketing Manager position is a dynamic and results-oriented professional with a strong background in marketing and a passion for building effective partner ecosystems. They possess a strategic mindset, exceptional interpersonal skills, and the ability to influence stakeholders. Successful candidates will have a collaborative spirit, be detail-oriented, and demonstrate a keen understanding of market dynamics and channel partner needs, enabling them to effectively drive marketing initiatives that foster growth and strengthen partnerships.