Channel Marketing Manager (Remote - East or Central)

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Written by AI from the job title and company, not by Sangoma, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Channel Marketing Manager at Sangoma will be responsible for developing and executing strategic marketing plans to support our channel partners in driving sales and growth within their markets. This role involves collaborating closely with cross-functional teams to create effective marketing programs, materials, and campaigns that enhance partner engagement and revenue generation. The ideal candidate will leverage analytical skills to measure the effectiveness of marketing initiatives, ensuring alignment with overall business objectives.

Job Responsibilities

• Develop and implement comprehensive channel marketing strategies to enhance partner performance and drive sales growth.
• Collaborate with sales and product teams to design and launch co-marketing initiatives that support partner needs.
• Manage the creation of marketing materials including brochures, case studies, and digital content, ensuring alignment with brand standards.
• Analyze marketing data and metrics to assess performance and inform future strategy adjustments.
• Train and support partners on marketing tools, resources, and best practices to maximize their effectiveness.
• Organize partner events, webinars, and training sessions to foster engagement and knowledge sharing.
• Conduct market research to identify trends, competitive intelligence, and areas for improvement within the partner ecosystem.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in channel marketing or related roles, preferably within the technology sector.
• Strong understanding of marketing principles and digital marketing techniques.
• Proficient in analyzing market data and metrics to derive actionable insights.
• Excellent communication, presentation, and interpersonal skills.
• Experience with marketing automation and CRM tools.

Technologies & Tools

The Channel Marketing Manager will utilize various technologies and tools to effectively manage marketing campaigns and analyze performance metrics. Proficiency in Customer Relationship Management (CRM) software, marketing automation platforms, project management tools, and analytical software will be essential for success in this role. Familiarity with social media platforms and digital marketing tools is also beneficial.

Ideal Candidates

An ideal candidate for the Channel Marketing Manager position will possess a combination of strategic thinking, creativity, and analytical skills, alongside a strong focus on building lasting relationships with channel partners. They should be self-motivated and able to work independently while also being a collaborative team player. A passion for technology and an eagerness to learn about industry trends will further enhance their ability to succeed in this role.