Channel Marketing Manager (Remote - East or Central)

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Position Overview

The Channel Marketing Manager at Sangoma will play a pivotal role in driving marketing strategies and programs that enhance our channel partner ecosystem. This position involves collaborating closely with sales and product teams to develop and execute comprehensive marketing initiatives designed to increase channel partner engagement, improve sales performance, and maximize the reach of Sangoma's product offerings. The role is remote, targeting candidates in the Eastern or Central time zones, and demands a blend of strategic thinking, creative problem-solving, and strong relationship management skills.

Job Responsibilities

• Develop and implement marketing strategies that support channel sales growth and promote brand awareness among partners.
• Collaborate with sales teams to identify and prioritize high-impact marketing opportunities and initiatives.
• Create, manage, and optimize channel marketing campaigns, including email marketing, webinars, and events.
• Analyze and report on the effectiveness of marketing campaigns and adjust strategies based on performance data.
• Provide training and support tools to channel partners to optimize their marketing efforts.
• Maintain up-to-date knowledge of competitive landscape and industry trends to inform marketing strategies.
• Coordinate with product management and sales teams to ensure alignment on product positioning and messaging.
• Manage budgets and resources associated with channel marketing initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in channel marketing or related roles within the technology industry.
• Proven track record of developing successful marketing programs that drive channel partner engagement.
• Strong analytical skills with the ability to interpret data and develop actionable insights.
• Exceptional verbal and written communication skills, with demonstrated experience in creating compelling marketing content.
• Proficient in marketing automation tools and CRM platforms.
• Ability to work collaboratively across teams and manage multiple projects simultaneously in a fast-paced environment.

Technologies & Tools

The Channel Marketing Manager will utilize various technologies and tools, including customer relationship management (CRM) software like Salesforce, marketing automation platforms such as HubSpot or Marketo, analytic tools for performance tracking, and communication platforms for collaboration and outreach. Knowledge of digital marketing techniques and content management systems is also essential to effectively execute integrated marketing campaigns.

Ideal Candidates

Ideal candidates for the Channel Marketing Manager position at Sangoma will exhibit strong strategic and creative thinking, enabling them to navigate complex marketing environments effectively. They should possess outstanding interpersonal skills to foster productive relationships with channel partners and internal teams. Moreover, a results-driven mindset and a proactive approach in identifying opportunities for growth will set the best candidates apart. Adaptability and a willingness to embrace challenges in a dynamic market will also contribute to success in this role.