Channel Marketing Manager (Remote - East or Central)

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Written by AI from the job title and company, not by Sangoma, so some details may not match this job. The employer's own page has the real description.

Overview

The Channel Marketing Manager at Sangoma plays a pivotal role in driving revenue growth by developing and executing innovative marketing strategies tailored to our channel partners. This remote position, available for candidates in the East or Central regions, demands a creative and analytical professional who can collaborate effectively with cross-functional teams. The successful candidate will be responsible for enhancing partner engagement, driving demand for Sangoma's solutions, and supporting channel partner development to ensure mutual success in the marketplace.

Job Responsibilities

• Develop and manage comprehensive channel marketing strategies that align with Sangoma’s overall business goals.
• Create and implement effective enablement programs for channel partners, including training sessions and marketing resource kits.
• Collaborate with sales and product teams to generate compelling marketing collateral and messaging tailored to the needs of channel partners.
• Monitor and analyze campaign performance metrics to assess the effectiveness of marketing initiatives and make data-driven adjustments.
• Manage marketing budgets and ensure efficient allocation of resources to maximize return on investment.
• Organize and participate in partner events, webinars, and trade shows to strengthen relationships and foster excitement around Sangoma’s offerings.
• Conduct market research to identify trends and opportunities for channel partner advancement.
• Respond to partner inquiries and support channel relationship management through effective communication.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• A minimum of 5 years of experience in channel marketing or related roles, preferably within the technology sector.
• Proven track record of developing and executing successful marketing strategies for channel partners.
• Strong understanding of digital marketing tactics, lead generation, and demand generation processes.
• Excellent analytical skills, with the ability to interpret data and derive actionable insights.
• Proficiency in using CRM software and marketing automation tools.
• Exceptional communication, interpersonal, and presentation skills.

Technologies & Tools

The Channel Marketing Manager will leverage various technologies and tools to execute their responsibilities effectively. Key software may include CRM platforms such as Salesforce, marketing automation tools such as HubSpot or Marketo, analytics platforms like Google Analytics, and project management software such as Asana or Trello. Familiarity with digital marketing tools for email campaigns, SEO, and social media management will also be essential in this role.

Ideal Candidates

The ideal candidate for the Channel Marketing Manager position will be a proactive and results-oriented individual with a strong entrepreneurial spirit. They should possess exceptional strategic thinking skills, allowing them to craft innovative marketing programs that resonate with diverse channel partners. A successful candidate will demonstrate the ability to build meaningful relationships, possess a keen sense of market trends, and exhibit resilience in the face of challenges. Furthermore, a passion for technology and continuous learning will be essential attributes that contribute to their success in this dynamic role.