Channel Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Wiley, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Channel Marketing Manager at Wiley will be responsible for developing and executing effective channel marketing strategies that drive engagement and optimize revenue growth. This position will involve collaboration with sales, product management, and various marketing teams to create tailored solutions for different channels. The successful candidate will identify market opportunities, enhance channel partnerships, and manage marketing initiatives that align with Wiley’s overarching business objectives.

Job Responsibilities

• Develop and implement comprehensive channel marketing plans to support business objectives.
• Conduct market research to analyze competitors and identify trends that impact channel performance.
• Collaborate with internal stakeholders to create promotional materials and marketing campaigns that resonate with channel partners.
• Monitor and measure the effectiveness of channel marketing programs and campaigns, providing actionable insights for continuous improvement.
• Manage channel partner relationships to ensure alignment with company goals and effective execution of marketing strategies.
• Coordinate training and support sessions for sales and marketing teams to maximize channel partner success.
• Organize events and webinars to engage and educate channel partners about new products and initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• A minimum of 5 years of experience in channel marketing or a related discipline.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Proven track record in developing marketing strategies that drive channel performance.
• Excellent communication and interpersonal skills, capable of managing relationships with diverse stakeholders.
• Proficiency in digital marketing tools and channels, including CRM software and social media platforms.
• Ability to work independently and collaboratively in a team-oriented environment.

Technologies & Tools

The Channel Marketing Manager will utilize a variety of technologies and tools to enhance marketing efforts and manage partnerships efficiently. Key technologies include Customer Relationship Management (CRM) systems such as Salesforce for tracking channel performance, marketing automation platforms for campaign management, data analytics tools for measuring marketing effectiveness, and digital asset management software to streamline the distribution of marketing materials.

Ideal Candidates

An ideal candidate for the Channel Marketing Manager role will demonstrate a deep understanding of channel-based marketing strategies and possess strong negotiation skills. They should exhibit a proactive attitude, fostering collaborative relationships and positively impacting channel performance. Candidates must be creative problem solvers with the ability to adapt to rapidly changing market conditions while maintaining a strategic focus on business goals. Exceptional organizational skills and attention to detail are essential for managing multiple projects simultaneously.