Channel Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Zayo Group, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Channel Marketing Manager at Zayo Group is responsible for developing and implementing comprehensive marketing strategies that drive channel engagement and revenue growth. This role involves close collaboration with cross-functional teams and channel partners to strengthen brand presence, optimize marketing initiatives, and achieve revenue objectives. The successful candidate will leverage data analytics to assess marketing performance, manage communication channels, and execute effective promotional campaigns tailored to the needs of diverse audiences.

Job Responsibilities

• Develop and execute channel marketing plans to drive partner engagement and sales growth.
• Create marketing collateral and resources, including training materials, presentations, and promotional assets.
• Manage relationships with channel partners to foster collaboration and communication.
• Analyze market trends and channel performance metrics to recommend improvements and adjustments.
• Coordinate marketing campaigns across multiple channels, including digital, social media, and events.
• Monitor and report on the effectiveness of marketing activities, providing insights for optimization.
• Work with sales teams to align marketing strategies with sales objectives and outreach efforts.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in channel marketing, partner marketing, or related roles.
• Proven track record of developing successful marketing strategies that drive channel performance.
• Strong analytical skills with expertise in leveraging data to make informed marketing decisions.
• Excellent communication and interpersonal skills, with ability to influence stakeholders at all levels.
• Proficient in marketing automation tools and CRM systems.
• Experience in the technology or telecommunications sectors is preferred.

Technologies & Tools

The Channel Marketing Manager will be expected to utilize a range of technologies and tools to execute marketing strategies effectively. Key software may include marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) tools such as Salesforce, and analytics tools like Google Analytics to track and measure campaign success. Familiarity with social media management tools and content creation software will also be advantageous.

Ideal Candidates

The ideal candidate for the Channel Marketing Manager position will possess a strategic mindset and a proactive approach to problem-solving. They should be results-driven, with a strong desire to achieve both personal and organizational goals. Exceptional organizational skills and attention to detail are essential, as is the ability to work collaboratively in a fast-paced environment. Candidates should demonstrate creativity and adaptability, particularly in response to shifting market dynamics and emerging trends within the technology landscape.