Clothing Brand Creator Partnerships & Social Media Manager

Clothing Brand Creator Partnerships & Social Media Manager

Bareline | Austin, TX | Full-time

• Employment: Full-time, long-term role
• Hours: Approximately 40 hours per week, Monday–Friday
• Location: Primarily remote, with open availability to meet in person in the Austin/Leander, TX area as needed.
• Pay: $50,000 - $60,000 annual base salary, depending on experience, plus a performance bonus if KPIs are met

Bareline is a fast growing streetwear apparel brand focused on baggy jeans and high quality blanks. We’re looking for someone to lead our creator retainer program and manage content planning across TikTok and Instagram.

Working together:

You’ll work directly alongside me, the founder, so finding someone I enjoy working with and who enjoys working with me matters. I want someone who cares about Bareline, brings their own ideas, and takes pride in helping us grow. I’m looking to build a strong working relationship with someone who wants to stay long term and grow with the company, taking on more responsibility as we scale.

We have established SOPs and an outreach process, but our team and systems need improvement. You’ll help hire stronger people, keep everyone accountable, and turn successful content ideas into finished videos.

What you’ll own:

• Build and manage our creator outreach and support team, including hiring, training, setting KPIs, and replacing underperformers when needed.
• Personally complete at least 15 qualified creator outreaches per workday and secure 15–20 signed contracts with high quality creators per week who match Bareline’s customers and brand.
• Manage the creator onboarding process from initial outreach and rate negotiations through signed contracts, product shipments, and clear instructions for their first deliverables.
• Oversee creator rates, contracts, deliverables, and payments so everything stays organized and on time.
• Assign and adjust team tasks as priorities change, making sure responsibilities and deadlines stay clear.
• Analyze our creator videos, organic posts, and ad results to understand which hooks, formats, and ideas drive attention and sales.
• Find successful competitor content and turn relevant ideas into original concepts for Bareline.
• Write clear briefs for creators and editors, including references, hooks, key product details, and the direction for each video.
• Manage video editors, review their work, and give feedback so finished content meets our standards.
• Own our TikTok and Instagram posting schedule and plan content ahead of product drops and promotions.
• Work with our ad account manager to supply new videos and variations of winning content for Meta campaigns.
• Keep content organized, including usage rights and files, so our team can easily find and use it.
• Improve our SOPs and trackers, and share a weekly update covering results, problems, and next steps.

Who we’re looking for:

• Someone driven who takes ownership, brings new ideas, and follows through without waiting to be told what to do. We want someone invested in improving the program and growing with Bareline long term.
• Available for full-time work. Recent graduates and candidates with relevant experience are welcome.
• Strong organization, communication, and follow-through.
• A good understanding of TikTok, Instagram, creator culture, and streetwear content.
• Comfortable reviewing performance data and using it to make better decisions.
• Able to lead contractors, give clear feedback, hold people accountable, and solve problems independently.
• Experience working with creators, managing social media, leading a team, or growing an account is a plus. Familiarity with Shopify and TikTok Shop is helpful.

What success looks like:

A reliable team, an organized creator program, and consistent month-over-month growth in the number of quality creators we work with. Our TikTok and Instagram accounts should also grow month over month in reach, engagement, and sales driven by content.

Creators complete their deliverables, payments are accurate, and launch content is ready ahead of time. We learn from what performs and keep improving, while I spend less time chasing updates and managing daily issues.

Schedule & Location:

Full-time, approximately 40 hours per week, Monday–Friday. Based in Austin/Leander, TX, with flexibility for in-person, hybrid, or remote work depending on what is needed.

Some flexibility is needed to coordinate with overseas contractors and support product launches. We’ll agree on a consistent schedule upfront.