Content Creator Manager
Job Description
For over 50 years, Nelson Connects has empowered employers and job seekers to achieve their unique versions of success. Our commitment to excellence, integrity, compassion, and innovation has made us a trusted partner in connecting jobs, people, and communities. The remarkably talented and dedicated people of Nelson Connects are building on the rich history of this company to define the future of our industry, and we can’t wait to work with you.
We are Nelson Connects, and our purpose is your success.
You are a leader
Our client has created a company culture of excellence by valuing the contribution of diverse voices…
Our client is seeking Content Creator Social Media Manager who's equal parts creative, data-driven and strategic- someone who can run a full program, lead a small internal team. You'll split your focus between Instagram, Facebook, TikTok, YouTube and several others, with a sharp instinct for what works on each. You'll set the strategy, visual identity, keep the calendar tight, and hold the creative bar for everything they put out.
What you will be doing:
• Own and manage the social media budget across paid media, creator partnerships, and production. Allocate spend against goals and report on ROI.
• Research keyword, social search, and content opportunities, and develop campaigns that grow awareness, engagement, and brand demand.
• Align each brand's audience with relevant trade, media, and influencer opportunities.
• Create short-form-first content end to end: concept, capture, edit, copy, and publish.
• Serve as creative lead on social shoots, both in-house and agency, including shot lists, briefs, on-set direction, and asset delivery.
What You Bring:
• Expert knowledge of Instagram, TikTok, Facebook, and YouTube Shorts: formats and specs, algorithm signals (hook, completion, saves, shares, dwell), and distribution levers (collabs, boosts, cross-posts, pinning).
• Working knowledge of alcohol marketing compliance, including TTB, age-gating, responsible marketing standards, and three-tier and tied-house rules as they apply to social.
• Experience owning a marketing budget, with a track record of allocating spend and proving return.
• Hands-on Meta Ads Manager experience, including budget management and optimization.
What's in it for you:
• Medical, Dental, and Vision
• PTO
What you can expect:
We believe that the right job can change a life, and the right talent can transform a company. We value strong connection and a consultative approach with both our clients, and the talent we represent.
Our process will be:
• Discovery conversation to understand your career goals and ambitions.
• Introductions to key decision-makers for the position if appropriate.
• We will be with you to help guide and coach you from the beginning to negotiation of salary, and through your first months in the exciting new position.
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