Content Marketing Associate Director - Remote - US | WFH

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Overview

The Content Marketing Associate Director at Get It - Marketing is responsible for leading the content strategy, enhancing brand visibility, and driving engagement across various platforms. This role involves collaborating with cross-functional teams to create impactful content that meets the needs of our target audience while aligning with company objectives. As a key member of the marketing leadership team, the Associate Director will oversee content campaigns from inception to execution, ensuring consistency in voice and messaging across all channels.

Job Responsibilities

• Develop and implement comprehensive content marketing strategies that align with overall business goals.
• Lead a team of content creators, providing guidance and mentorship to enhance their capabilities and performance.
• Collaborate with SEO, social media, and design teams to optimize content performance and reach.
• Analyze content performance metrics and generate reports to inform strategies and improve effectiveness.
• Manage budgets for content marketing initiatives, ensuring efficient allocation of resources.
• Oversee the editorial calendar and ensure timely publication of high-quality content.
• Foster relationships with external partners, including influencers and industry leaders, to expand content outreach.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field; Master’s degree preferred.
• 7+ years of experience in content marketing, with a proven track record in a supervisory or leadership role.
• Strong understanding of SEO, PPC, and social media marketing strategies.
• Exceptional written and verbal communication skills, with the ability to articulate ideas clearly and persuasively.
• Proficiency in analytics tools such as Google Analytics and content management systems.
• Ability to work collaboratively across departments and manage multiple projects concurrently.

Technologies & Tools

The Content Marketing Associate Director will utilize a variety of technologies and tools to facilitate content creation and analysis. Proficiency in content management systems (CMS) such as WordPress and HubSpot, as well as analytics platforms like Google Analytics and social media management tools is required. Familiarity with design software like Adobe Creative Suite and collaboration tools such as Slack and Trello will enhance workflow efficiency.

Ideal Candidates

Ideal candidates for this position will possess a blend of strategic thinking and creative problem-solving skills. They should be passionate about storytelling and have a keen understanding of audience engagement metrics. Strong leadership qualities, including the ability to inspire a team and drive results, are essential. Additionally, the ideal candidate must show adaptability in a fast-paced environment and be enthusiastic about embracing new marketing trends and technologies.