Content Marketing Director, Owned Media - Remote | WFH

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Overview

The Content Marketing Director for Owned Media at Get It Recruit - Marketing will be responsible for leading the strategy and execution of our owned media channels. This role requires a seasoned marketing expert who can develop compelling content strategies that drive engagement, brand loyalty, and conversion. The successful candidate will collaborate with cross-functional teams to align owned media efforts with broader marketing goals, ensuring consistency and excellence across all touchpoints. This is a remote position that allows for flexibility while maintaining a focus on delivering high-quality content.

Job Responsibilities

• Develop and execute a comprehensive content marketing strategy across owned media channels.
• Oversee the creation and management of high-quality content to drive audience engagement and brand awareness.
• Collaborate with internal teams to ensure content aligns with overall marketing goals and objectives.
• Analyze performance metrics and adapt strategies to improve reach and effectiveness.
• Lead a team of content creators, providing direction, feedback, and mentorship.
• Stay updated on industry trends to ensure content remains relevant and competitive.
• Manage content calendars and coordinate the publishing process.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; Master's degree preferred.
• Minimum of 5 years of experience in content marketing or digital marketing.
• Proven track record of developing and executing successful content strategies.
• Strong leadership skills with experience managing a high-performing team.
• Exceptional writing and editing skills, with attention to detail.
• Familiarity with SEO best practices and content management systems (CMS).
• Analytical mindset with experience in data-driven decision-making.

Technologies & Tools

The Content Marketing Director will utilize various technologies and tools to execute their strategies effectively. Proficiency in content management systems (CMS) such as WordPress or HubSpot is essential. Familiarity with analytics tools like Google Analytics or HubSpot Analytics for performance tracking and reporting is also required. Additionally, the role may involve using social media management tools such as Hootsuite or Buffer to distribute content and monitor engagement.

Ideal Candidates

Ideal candidates for the Content Marketing Director position should possess a passion for storytelling and an innovative mindset that drives engaging content creation. They should be proactive thinkers, able to thrive in a fast-paced environment while managing multiple projects simultaneously. Strong interpersonal and communication skills are vital for fostering collaboration within teams and with external stakeholders. A deep understanding of audience needs and the ability to adapt messaging for different platforms will be critical in attracting and retaining customers.