Content Marketing Manager - Industrial B2B

For our client, we are seeking a Content Marketing Manager - Industrial B2B to join the team of a leader in the Enterprise Technology space.

This role will lead the creation and execution of content strategies that translate complex technical and industrial topics into compelling, business-relevant narratives.

The ideal candidate will partner closely with product, sales, subject matter experts, and external creative resources to shape messaging across the buyer journey.

This is a highly visible role focused on executive thought leadership, editorial quality, and content programs that drive awareness and organic growth in a technical B2B environment.

Location: Remote

Compensation: $102,500 – $184,500 annually

Responsibilities

• Manage content creation across various formats including blogs, articles, and webinars
• Develop high-value content assets like how-to guides and research reports
• Oversee relationships with freelance writers and agencies to ensure brand consistency
• Create executive thought leadership programs, including ghostwriting and podcast preparation
• Collaborate with cross-functional teams to align content with product messaging and buyer journeys
• Identify content opportunities through research and feedback from sales teams
• Drive content repurposing strategies to maximize reach and impact
  
  

Qualifications

• 4+ years of B2B content marketing experience, with 2 years in industrial or engineering sectors
• Exceptional writing and storytelling skills for simplifying complex technical topics
• Proven success in translating technical concepts into compelling narratives
• Strong understanding of SEO fundamentals and experience in driving organic growth
• Ability to collaborate with subject matter experts and deliver quality content on time
• Familiarity with modern data platforms and cloud technologies
• Understanding of industrial software and related enterprise markets
  
  

Benefits

• Opportunity to work at the intersection of technical depth and storytelling
• Engagement with executive audiences in engineering and industrial sectors
• Access to a collaborative environment with cross-functional teams
• Chance to develop category-defining content that influences industry standards
• Involvement in innovative content strategies leveraging AI and modern technologies
  
  

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.