Content Marketing Manager - Remote

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Written by AI from the job title and company, not by Accruent, so some details may not match this job. The employer's own page has the real description.

Overview

The Content Marketing Manager at Accruent will be responsible for developing and executing comprehensive content marketing strategies that align with the company's goals. This role involves collaborating with cross-functional teams to create engaging and informative content tailored to different audiences. The ideal candidate will leverage analytics and market research to optimize content performance, enhance brand storytelling, and drive customer engagement across various channels.

Job Responsibilities

• Design and implement a content marketing strategy that aligns with the company's objectives.
• Collaborate with product, sales, and customer success teams to generate relevant content.
• Create, edit, and publish high-quality content across multiple platforms, including blogs, newsletters, social media, and website pages.
• Conduct thorough market research to identify trends and customer needs and integrate findings into content development.
• Analyze content performance metrics and generate reports to evaluate effectiveness and define future strategies.
• Manage content calendars and ensure timely delivery of content to drive engagement and leads.
• Oversee SEO strategies and ensure that all content adheres to best practices for online visibility.
• Coordinate with external vendors and freelance writers, as needed, to enhance content production capabilities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in content marketing or a similar role.
• Strong writing and editing skills with a keen eye for detail.
• Proficient in web analytics tools (e.g., Google Analytics) and content management systems (CMS).
• Familiarity with SEO best practices and techniques for optimizing content for search engines.
• Excellent project management skills and the ability to adapt in a fast-paced environment.
• Proficiency in social media marketing strategies and tools for engagement.

Technologies & Tools

This position utilizes a variety of technologies and tools to enhance content production and performance monitoring, including but not limited to content management systems (CMS) such as WordPress and HubSpot, analytics tools like Google Analytics, email marketing platforms such as Mailchimp, and social media management tools including Hootsuite and Buffer. Experience with graphic design software, like Adobe Creative Suite or Canva, will also be an asset in producing visually compelling content.

Ideal Candidates

Ideal candidates for the Content Marketing Manager position will possess a strategic mindset with a passion for storytelling and customer engagement. They should be innovative thinkers who are detail-oriented and able to work collaboratively across teams. Strong interpersonal skills, an ability to prioritize tasks, and a proficiency in using data to drive decisions are essential attributes. Furthermore, candidates should demonstrate a growth mindset, always seeking to enhance their skills and adapt to industry changes.