Copywriter, Social Performance Marketing

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Written by AI from the job title and company, not by First Media US, so some details may not match this job. The employer's own page has the real description.

Job Overview

First Media US is seeking a talented and creative Copywriter specializing in Social Performance Marketing to join our dynamic team. The successful candidate will be responsible for crafting compelling and effective copy that drives engagement and conversion across various social media platforms. This role involves collaborating with cross-functional teams to develop campaigns that align with our company objectives and enhance our brand presence in the digital landscape.

Job Responsibilities

• Develop and write clear, engaging, and persuasive copy for social media platforms tailored to diverse audiences.
• Collaborate with marketing, design, and analytics teams to create integrated campaigns that drive traffic and increase conversions.
• Analyze performance metrics to refine copy strategy and improve engagement rates.
• Stay updated on industry trends and social media best practices to inform content creation.
• Conduct A/B testing for various copy variations to optimize campaign effectiveness.
• Execute copywriting for ads, newsletters, and other promotional content accurately reflecting brand voice.
• Assist in developing a comprehensive content calendar aligned with marketing objectives.

Qualifications

• Bachelor's degree in Marketing, Communications, English, or a related field.
• Proven experience as a Copywriter, preferably in social media and performance marketing.
• Strong portfolio demonstrating exceptional writing and creative capabilities.
• Familiarity with SEO best practices and their application in social media content.
• Excellent communication and interpersonal skills with a collaborative mindset.
• Proficient in analytics tools to measure copy effectiveness, such as Google Analytics or social media insights.
• Adept in using content management and social media scheduling tools.

Technologies & Tools

The Copywriter will utilize various technologies and tools to execute their responsibilities effectively. This includes social media management platforms such as Hootsuite or Buffer, analytics software like Google Analytics and social media insights tools, and graphic design software such as Adobe Creative Suite for collaboration with design teams. Familiarity with project management tools like Asana or Trello is also essential for organizing tasks and campaigns efficiently.

Ideal Candidates

Ideal candidates for the Copywriter role will possess a passion for storytelling and a strong understanding of social media dynamics. They are creative thinkers who can balance originality with strategy and demonstrate adaptability in fast-paced environments. A successful candidate will showcase meticulous attention to detail and a commitment to meeting deadlines while maintaining a high-quality standard in their work. Being proactive and willing to collaboratively contribute to a team culture of innovation is essential.