Corporate and Specialty Division Senior Marketing Manager, Partner Lead

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Written by AI from the job title and company, not by Zoetis, so some details may not match this job. The employer's own page has the real description.

Overview

The Corporate and Specialty Division Senior Marketing Manager, Partner Lead at Zoetis is responsible for leading the marketing strategies and initiatives that drive growth and brand positioning within the company's various corporate and specialty offerings. This role involves collaborating with key stakeholders to develop comprehensive marketing plans, executing go-to-market strategies, and leveraging market insights to optimize performance. The Senior Marketing Manager will also oversee a team, ensuring alignment with organizational goals while fostering innovation and customer engagement.

Job Responsibilities

• Develop and implement strategic marketing plans to drive product awareness and revenue growth in the Corporate and Specialty Division.
• Lead cross-functional teams to execute marketing initiatives, ensuring alignment with company objectives and compliance with regulatory standards.
• Conduct market research to identify customer needs, industry trends, and competitive landscape, adjusting strategies as necessary.
• Manage the marketing budget efficiently, tracking expenditures and ROI for all marketing campaigns.
• Foster relationships with key partners and stakeholders to enhance collaboration and market reach.
• Monitor and analyze marketing performance metrics to continually optimize marketing strategies and tactics.
• Oversee content creation for various marketing channels, ensuring consistency and relevance in messaging.
• Provide leadership and mentorship to the marketing team, promoting a culture of creativity and growth.

Qualifications

• Master’s degree in Marketing, Business Administration, or a related field is preferred.
• A minimum of 7 years of experience in marketing, preferably in the pharmaceutical or veterinary industry.
• Demonstrated experience in managing complex marketing projects and teams.
• Strong understanding of digital marketing techniques and tools.
• Exceptional analytical skills and ability to leverage data for decision-making.
• Excellent communication and interpersonal skills, with proficiency in stakeholder management.
• Proven track record of successful product launches and brand management.

Technologies & Tools

The Senior Marketing Manager will utilize a range of technologies and tools to facilitate effective marketing strategies. This includes customer relationship management (CRM) systems, marketing automation platforms, data analytics tools, and content management systems. Familiarity with digital marketing tools such as SEO optimization software, social media analytics, and email marketing platforms will be crucial for ensuring the success of marketing initiatives.

Ideal Candidates

Ideal candidates for the Corporate and Specialty Division Senior Marketing Manager position will possess strong leadership qualities, a strategic mindset, and a passion for innovation. They should be results-oriented, able to thrive in fast-paced environments, and possess excellent problem-solving abilities. Additionally, being adaptable and maintaining a customer-centric approach will be imperative to succeed in this role. The ability to manage multiple priorities while nurturing team collaboration will also distinguish exceptional candidates.