Creative Strategist

Our client in the Health & Personal Care industry is hiring a Creative Strategy Director!

The Role

We're looking for a Creative Strategy Director to help shape and scale our DTC creative. This is a hands-on role focused on turning customer, product, and market insights into creative ideas that drive growth. You'll be responsible for developing concepts, shaping creative direction, and working through the creative process from idea to execution. You'll bring together strong creative instincts and a performance mindset, constantly looking for new ways to communicate our products and connect with our customers.

What You'll Own

• Develop DTC creative strategy across products, audiences, and funnel stages.
• Turn customer insights, research, competitive intelligence, product insights, and performance data into creative angles, hooks, concepts, and messaging.
• Develop creative around product benefits, customer pain points, objections, use cases, and audience segments.
• Create briefs and scripts for UGC, paid social, product-focused, and other performance creative.
• Partner with Creative and Growth teams to take ideas from concept through execution.
• Review creative and provide actionable feedback to improve messaging, storytelling, and performance.
• Monitor creative performance and use learnings to guide new concepts, iterations, and testing opportunities.
• Stay close to customers and continuously identify new ways to communicate product value and drive engagement and purchase.
• Build a consistent pipeline of creative ideas as our DTC business scales.

What We’re looking for

• 4–5+ years of experience in creative strategy, performance creative, or content strategy, ideally developing creative for DTC, eCommerce, beauty, skincare, or other high-growth consumer brands
• Hands-on experience developing and testing creative across major DTC and performance platforms, such as Meta, TikTok, YouTube, and Amazon
• A portfolio of briefs, scripts, concepts, or ads you've worked on, with context on the results they drove
• Strong creative instincts and the ability to turn customer or market insights into compelling concepts
• Strong understanding of direct-response creative and what makes an idea effective in a performance environment
• Comfortable balancing creative thinking with performance data and using learnings to improve future creative
• Strong understanding of consumers and the ability to identify insights that lead to new creative opportunities
• Highly organized and comfortable managing multiple creative concepts and projects at once
• Collaborative, proactive, and willing to challenge existing ideas in pursuit of better creative