CRM & Loyalty Manager

Join the House of AMOUAGE!

Are you ready to shape exceptional customer experiences at the iconic House of AMOUAGE?

We are looking for a CRM & Loyalty Manager to join our growing team in New York City.

This is an exciting opportunity to shape our client engagement strategy, transform customer insights into impactful experiences, and build lasting loyalty through personalized communications, data-driven strategies, and innovative CRM initiatives.

Your Mission

This role is responsible for optimizing our Customer Relationship Management (CRM) strategies and executing our loyalty program. The ideal candidate will be responsible for planning and executing targeted campaigns, analyzing customer data and improving customer engagement, retention and loyalty. The CRM Manager will work closely with cross functional teams including marketing, sales and creative to ensure a seamless and impressive customer experience across digital touchpoints. You will leverage data insights, customer segmentation and testing strategies to continuously evolve the loyalty ecosystem.

Your Impact

• Optimize CRM system (Klaviyo) via developing and implementing CRM campaigns across email, SMS, and push notifications.
• Segment customer data to personalize communication.
• Monitor and analyze customer behavior and engagement trends.
• Track campaign performance, generate reports and recommend improvements.
• Support sales team with post purchase nurtures for retail boutiques.
• Own the loyalty program lifecycle including structure, benefits, tiers rewards and engagement mechanisms.
• Monitor loyalty KPIs: enrollment, activation, repeat frequency, points usage, tier progression and LTV.
• Conduct A/B tests on incentives, communications and reward structures to optimize impact.
• Oversee loyalty related messaging across PDP, checkout and retention flows. Implement personalization strategies to elevate member experience.
• Collaborate with marketing, sales and creative teams to enhance customer journey & deliver a premium experience.
• Manage loyalty platform providers and technology partners. Ensure smooth integrations.
• Ensure compliance with data protection regulations.

Your Journey With Us

The House of AMOUAGE, has been on an aggressive growth trajectory within the fast-growing ultra luxury perfumes segment, unlocking tremendous personal and career development opportunities for our team members across multiple locations including Muscat, Dubai, New York, Seoul and Kuala Lumpur. We foresee the incumbent of this role to grow in this opportunity together with AMOUAGE.

Your Expertise

• Bachelor's Degree in Digital Marketing, Business, Communications or related field.
• 4 years of experience in CRM, loyalty or customer engagement within an e-commerce or retail business.
• Hands-on experience with CRM tools and marketing automation platforms likes Salesforce, Klaviyo, Mailchimp or similar.
• Excellent written communication skills.
• Understanding of customer lifecycle management, segmentation strategies and customer. journey mapping.
• Strong attention to detail.
• Ability to multitask, manage multiple projects and meet deadlines.
• Knowledge of HTML and basic design skills preferred.
• Passion for beauty and fragrance industry.

The AMOUAGE Advantage

Join a House that has been creating luxury fragrance experiences since 1983. At AMOUAGE, you'll be part of a legacy that combines artisanal craftsmanship with modern innovation, bringing extraordinary olfactory experiences to clients worldwide.