CRM Manager

Manager, CRM

LHH Recruitment Solutions is searching for a Manager, CRM for a client in the retail/e-commerce space. This individual will help oversee CRM strategy and execution across multiple customer touchpoints while also leading day-to-day campaign operations.

This is a hands-on leadership role for someone who is comfortable owning campaigns from planning through deployment, managing a high-volume calendar, and leading a team responsible for CRM execution.

Responsibilities

• Oversee the planning and execution of CRM campaigns across email, SMS, push and other direct marketing channels
• Manage campaign calendars, promotional cadence and customer communication strategies
• Develop customer segmentation, audience targeting and suppression strategies
• Manage lifecycle and automated customer journeys and identify opportunities for optimization
• Partner with creative, digital and other cross-functional teams to bring campaigns to market
• Lead and support a team responsible for campaign execution and deployment
• Oversee campaign workflow, prioritization and quality assurance
• Review campaigns prior to launch to ensure targeting, personalization, links, tracking and content are accurate
• Help develop processes, templates and best practices to improve campaign efficiency
• Monitor CRM performance and provide recommendations based on campaign results
• Partner with technical and data teams around audience development, automation and reporting
• Ensure campaigns follow applicable customer consent and communication requirements

Qualifications

• 5+ years of experience in CRM, lifecycle, email or retention marketing
• Previous hands-on experience executing CRM campaigns within a marketing automation platform
• Experience leading or managing a team
• Strong experience with Salesforce Marketing Cloud or a comparable CRM/marketing automation platform
• Experience with audience segmentation, automated journeys and personalization
• Working knowledge of SQL and HTML/CSS
• Comfortable working in a fast-paced, high-volume campaign environment
• Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously
• Retail, e-commerce or consumer marketing experience preferred
• Experience with SMS, push or other lifecycle channels is a plus
• Bachelor’s degree or equivalent professional experience

Compensation & Benefits

• $80,000-$95,000
• Medical, dental and vision insurance
• Paid time off and company holidays
• 401(k) with company match
• Additional company benefits and employee programs may be available

Compliance Statement

Equal Opportunity Employer/Veterans/Disabled

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The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:

• The California Fair Chance Act
• Los Angeles City Fair Chance Ordinance
• Los Angeles County Fair Chance Ordinance for Employers
• San Francisco Fair Chance Ordinance