Customer Centric Marketing Senior Manager

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Job Overview

The Customer Centric Marketing Senior Manager at SAIC is responsible for developing and executing strategic marketing initiatives that focus on understanding and enhancing customer experiences across all touchpoints. This role requires a deep understanding of market trends, customer needs, and competitive dynamics, alongside the ability to lead a team in creating innovative marketing strategies that drive engagement and brand loyalty. The successful candidate will leverage data-driven insights to inform decision-making and optimize marketing campaigns to achieve business objectives.

Job Responsibilities

• Develop and implement comprehensive marketing strategies that prioritize customer engagement and satisfaction.
• Lead cross-functional teams to execute marketing campaigns that align with customer-centric objectives.
• Analyze customer insights and market data to tailor marketing efforts and maximize outreach effectiveness.
• Manage and optimize digital marketing channels including email, social media, and web platforms.
• Monitor and report on campaign performance metrics, making data-driven adjustments as necessary.
• Foster relationships with internal stakeholders and external partners to drive collaboration on marketing initiatives.
• Oversee the development of marketing content that resonates with target audiences and reinforces brand messaging.
• Stay updated on industry trends and best practices to remain competitive in marketing strategies.

Qualifications

• Master's degree in Marketing, Business Administration, or a related field preferred.
• Minimum of 7 years of experience in marketing roles with a strong focus on customer engagement.
• Proven track record of developing and executing successful marketing strategies.
• Excellent analytical skills with the ability to interpret complex data and make informed decisions.
• Strong leadership skills and experience in managing cross-functional teams.
• Superior communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Proficient in marketing automation tools and CRM systems.

Technologies & Tools

The Customer Centric Marketing Senior Manager will utilize various technologies and tools to streamline marketing efforts and enhance customer experiences. Key tools include customer relationship management (CRM) software such as Salesforce, marketing automation platforms like HubSpot or Marketo, analytics tools such as Google Analytics, and project management applications. Proficiency in these tools is essential for executing successful marketing campaigns and measuring their effectiveness.

Ideal Candidates

The ideal candidate for this position will possess a strategic mindset, demonstrating both creativity and analytical prowess in their approach to customer engagement. They should have a passion for understanding customer needs and trends and a record of successfully aligning marketing initiatives with business objectives. Strong leadership qualities, collaboration skills, and the ability to thrive in a fast-paced environment are essential traits. A commitment to continuous improvement and a customer-first philosophy will further enhance the candidate's suitability for this role at SAIC.