Customer Marketing Manager (B2B SaaS)

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Written by AI from the job title and company, not by Veritone, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Customer Marketing Manager (B2B SaaS) at Veritone will play a pivotal role in enhancing customer engagement and retention by developing and executing targeted marketing strategies. This position involves understanding customer needs and preferences, driving customer communication initiatives, and collaborating with cross-functional teams to ensure a cohesive approach in customer marketing efforts. The successful candidate will leverage customer insights to create programs that improve satisfaction, loyalty, and overall value perception of Veritone's solutions.

Job Responsibilities

• Develop and implement comprehensive customer marketing strategies that align with business goals and objectives.
• Analyze customer data to gain insights and guide marketing initiatives tailored to specific customer segments.
• Collaborate with product, sales, and customer success teams to ensure consistent messaging and brand alignment.
• Create engaging content for customer communications, including newsletters, case studies, and customer success stories.
• Monitor and report on the effectiveness of customer marketing campaigns, using data to optimize future initiatives.
• Organize and execute customer-focused events, webinars, and training sessions to enhance customer engagement.
• Serve as the primary point of contact for customer inquiries related to marketing programs and initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in customer marketing, preferably within a B2B SaaS environment.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Demonstrated experience in developing marketing strategies that drive customer engagement.
• Excellent verbal and written communication skills with a customer-centric focus.
• Proficiency with marketing automation tools and CRM platforms (e.g., Salesforce, HubSpot).
• Ability to manage multiple projects simultaneously and work collaboratively in a fast-paced environment.

Technologies & Tools

The Customer Marketing Manager will utilize a range of technologies and tools to manage and execute marketing campaigns. Primary tools include marketing automation platforms such as HubSpot and Marketo, CRM systems like Salesforce, and analytics tools for performance measurement such as Google Analytics. Familiarity with project management software may also be required to effectively coordinate marketing initiatives.

Ideal Candidates

Ideal candidates for the Customer Marketing Manager position will possess a strategic mindset coupled with a creative approach to problem-solving. They should be highly organized, detail-oriented, and capable of adapting to evolving market conditions. Strong interpersonal skills will be crucial for collaboration with diverse teams and fostering relationships with customers. A passion for customer success and a proactive attitude towards driving engagement will set top candidates apart.