Data Scientist, Marketing

About The Company

At Upstart, we are united by a mission that matters: to radically reduce the cost and complexity of borrowing for all Americans. We leverage creativity, experimentation, and advanced artificial intelligence to reshape access to credit, empowering millions to move forward financially with clarity and confidence. As the leading AI lending marketplace, Upstart partners with banks and credit unions to expand access to affordable credit through technology that is both radically intelligent and deeply human.

Our platform processes over one million predictions per borrower using more than 3,000 signals, enabling smarter and fairer lending decisions for millions of customers. We are proudly digital-first, offering most employees the flexibility to work from wherever they thrive, while fostering in-person collaboration through team onsite events and planning sessions. With offices in Columbus, Austin, the Bay Area, and New York City, Upstart supports a dynamic, inclusive, and innovative work environment dedicated to meaningful impact.

About The Role

We are seeking a Marketing Measurement Lead to join our Marketing Science team within Upstart’s Growth, Product, and Ops Analytics division. This team collaborates closely with growth marketing across channels such as direct mail, paid search and social, video, mobile, email, brand campaigns, and lending partnerships. As the Marketing Measurement Lead, you will own the approach to evaluating the effectiveness of our marketing spend, answering critical questions about channel incrementality, attribution, and budget allocation.

Your expertise in causal inference and marketing measurement will guide key stakeholders in marketing, finance, and product to make data-driven decisions on budget distribution. You will design and interpret incrementality tests, apply causal methods when experiments are not feasible, and develop attribution models that fairly assign credit across multiple marketing channels. Additionally, you will mentor analysts and automate reporting processes to focus on insights and recommendations that drive business growth.

Qualifications

• 8+ years of experience in data science or a related quantitative role, with significant focus on marketing or growth spend measurement
• Hands-on experience designing and analyzing incrementality tests and strong knowledge of causal inference beyond standard A/B testing
• Working knowledge of marketing mix modeling and multi-touch attribution, including understanding their limitations
• Proficiency in Python and SQL for data analysis and automation
• Proven track record of influencing marketing budget decisions through measurement work
• Excellent communication skills, capable of conveying complex technical findings to both technical and non-technical audiences
• Sound judgment in determining when evidence is sufficient to act or requires further testing
• Ability to work independently, manage projects end-to-end, and navigate ambiguity effectively
  
  

Preferred Qualifications

• Advanced degree (PhD or Master’s) in statistics, economics, computer science, or a related quantitative field
• Familiarity with AI tools that accelerate analysis and reporting
  
  

Responsibilities

• Lead incrementality measurement across all marketing channels, collaborating with analysts on test design and interpretation
• Apply causal inference methods when controlled experiments are not feasible to ensure budget decisions are evidence-based
• Develop and maintain an attribution framework that fairly distributes credit across direct mail, digital, partnerships, and email channels
• Translate measurement insights into actionable spend allocation recommendations for marketing and finance teams
• Utilize marketing mix models alongside experiments and attribution analyses, evaluating their reliability and reconciling differences
• Automate recurring measurement reports to prioritize interpretation and strategic recommendations
• Mentor and review the work of analysts within the team to uphold quality and rigor in measurement practices
  
  

Benefits

• Competitive compensation package including base salary, bonus opportunities, and quarterly vesting equity grants
• Retirement plans with company matching contributions (401(k) in the US; Group Retirement Savings Plan in Canada)
• Employee Stock Purchase Plan (US only) offering discounted stock purchase options
• Comprehensive health coverage including medical, dental, vision, and wellness resources with supplemental plans for Canada
• Health Savings Account contributions for eligible US plans
• Income protection benefits including life insurance and disability coverage
• Paid time off, sick leave, and company holidays aligned with local regulations
• Paid family and parental leave to support caregiving and major life events
• Family-centered benefits supporting fertility, parenthood, and caregiving needs
• Employee Assistance Program providing mental health support and life resources
• Financial wellness resources including planning tools and concierge services (US only)
• Annual wellness and productivity allowances to support physical, emotional, and professional development
• Community engagement through team events, company updates, and employee resource groups
• Onsite perks such as catered lunches and stocked micro-kitchens at our offices
  
  

Equal Opportunity

We are proud to be an Equal Employment Opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other basis protected by federal, state, or local law.