Demand Gen Manager - Enterprise ABM, USA, Remote

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Fundraise Up, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Manager - Enterprise ABM at Fundraise Up will play a critical role in developing and executing targeted account-based marketing strategies aimed at driving engagement and conversions within our enterprise customer segment. This position involves collaborating with cross-functional teams to deliver high-impact campaigns, utilizing data-driven insights to optimize strategies, and overseeing the demand generation lifecycle from lead generation through to conversion. The candidate will leverage their expertise in Account-Based Marketing (ABM) to cultivate relationships with key stakeholders and enhance brand awareness in the enterprise market.

Job Responsibilities

• Develop and execute comprehensive account-based marketing strategies targeting enterprise-level customers.
• Collaborate with sales teams to identify key accounts and tailor marketing strategies to enhance engagement.
• Monitor and analyze campaign performance data, adjusting tactics to maximize ROI and lead generation efforts.
• Create personalized content and marketing collateral tailored to individual accounts and industries.
• Implement and manage marketing automation systems to track interactions and optimize the customer journey.
• Coordinate with product and branding teams to ensure alignment of messaging and campaigns.
• Utilize CRM tools to enhance lead tracking, nurturing, and reporting processes.
• Stay current on industry trends and competitor activities to identify opportunities for growth and improvement.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in demand generation, with a focus on enterprise account-based marketing.
• Proven track record of developing and managing successful ABM strategies and campaigns.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Experience with marketing automation and CRM tools, such as HubSpot, Salesforce, or Marketo.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work collaboratively in a remote setting and manage multiple projects effectively.

Technologies & Tools

The Demand Generation Manager will utilize a variety of technologies and tools to execute marketing strategies effectively. This includes marketing automation platforms (such as HubSpot or Marketo) for campaign management, CRM systems (like Salesforce) for lead tracking and engagement, analytics tools for performance monitoring (such as Google Analytics), and email marketing software for targeted communication. Familiarity with these tools is essential to drive successful marketing initiatives and enhance customer interactions.

Ideal Candidates

The ideal candidate for the Demand Generation Manager position is a proactive and results-oriented marketing professional with a passion for driving growth through strategic initiatives. They possess a strong analytical mindset, enabling them to evaluate data and identify emerging trends. Effective communication skills are essential, allowing them to connect with stakeholders seamlessly across different teams. A collaborative spirit and adaptability to a remote work environment will contribute effectively to the company's objectives, while innovative thinking will inspire fresh ideas for campaign execution and optimization.