Demand Generation Manager

About Our Client:

The organization operates in the employee driving management industry, addressing the challenge of managing personal vehicle use for business purposes. It integrates reimbursement, risk mitigation, and analytics into a single platform that helps organizations enhance field team productivity, optimize vehicle expenses, and reduce corporate risk exposure. Supporting over 700,000 drivers across more than 3,000 companies, this program is recognized as a leader in managing employee driving initiatives.

About the Opportunity:

The DEMAND GENERATION MANAGER role focuses on planning, executing, and optimizing marketing programs that drive pipeline growth for the new business team. This position plays a critical role in converting program engagement into qualified sales opportunities by leading cross-channel campaigns aligned with broader demand generation strategies. The manager ensures campaigns are well-timed, organized, and directly connected to pipeline objectives.

Responsibilities:

• Plan, execute, and optimize integrated demand generation campaigns aimed at generating qualified pipeline
• Develop campaign briefs and activation plans detailing target audiences, messaging, offers, channels, timelines, and success metrics
• Translate content, webinars, events, and product launches into coordinated multichannel campaigns
• Collaborate with business development, sales enablement, and sales teams to align campaigns with target accounts and pipeline priorities
• Work with digital, brand, content, events, product marketing, and operations teams to deliver cohesive campaigns
• Develop segmented email and nurture programs to engage prospects and advance sales conversations
• Coordinate campaign follow-up to equip sales teams with necessary messaging and resources
• Manage campaign timelines, deliverables, and dependencies while keeping stakeholders informed
• Monitor and analyze campaign performance metrics including engagement, meetings, and pipeline conversion
• Recommend improvements based on performance data to optimize targeting, messaging, offers, and channels
• Document processes and learnings to build repeatable programs
• Stay informed on best practices and emerging trends in demand generation

Requirements:

• 4–5 years of B2B marketing experience
• Proven success executing multichannel campaigns that generate qualified pipeline
• Strong understanding of B2B buyer journeys, segmentation, lead nurturing, and funnel conversion
• Experience collaborating with business development, sales, and enablement teams
• Proficient in campaign planning and project management
• Skilled in developing campaign messaging and email content
• Data-driven with ability to analyze campaign results and implement improvements
• Hands-on experience with marketing automation and CRM platforms; HubSpot and Salesforce preferred
• Knowledge of campaign attribution and pipeline reporting
• Excellent communication skills and strong attention to detail
• Highly organized, proactive, and adaptable to fast-paced environments
• Experience with Asana preferred

Pay Range and Compensation Package:

• The pay range for this role is $100,000 to $115,000, with actual compensation depending on experience, skills, and qualifications

Benefits & Perks:

• Medical insurance, dental insurance, and vision insurance effective day one
• Paid time off with open policy
• Flexible spending and health savings accounts
• 401(k) plan with company match
• Company-paid short-term and long-term disability and basic life insurance
• Family planning and parenting support
• Mental, physical, professional, and financial well-being support through coaching and therapy
• Home office reimbursement
• Internal referral program
• Internet and cellular cost reimbursements for remote work
• 16 weeks maternity and adoption leave
• 12 weeks paternity leave

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.