Digital Ad Campaign Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by McKinley Marketing Partners, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Ad Campaign Manager at McKinley Marketing Partners is responsible for strategizing, executing, and optimizing digital advertising initiatives across multiple platforms to increase brand visibility and drive customer engagement. This role will involve collaboration with cross-functional teams to create targeted advertising content and analyze performance metrics to ensure the effectiveness of campaigns. The successful candidate will leverage data-driven insights to make strategic recommendations and adjustments, thereby achieving overall business objectives and maximizing return on investment.

Job Responsibilities

• Develop, implement, and manage comprehensive digital advertising campaigns across various platforms, including Google Ads, Facebook, and Instagram.
• Monitor, analyze, and report on campaign performance metrics and key performance indicators (KPIs) to optimize ongoing campaigns.
• Collaborate with creative teams to design engaging ad content tailored to target audiences and aligned with overall marketing strategies.
• Conduct market research to identify trends and insights for campaign enhancement and competitive positioning.
• Manage digital advertising budgets and allocate resources effectively to maximize ROI.
• Stay updated with industry trends, best practices, and emerging technologies in digital marketing and advertising.
• Build and maintain strong relationships with external vendors and media partners.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 3 years of experience in digital marketing or campaign management.
• Proficiency in digital advertising platforms such as Google Ads, Facebook Business Manager, and others.
• Strong analytical skills with the ability to interpret data and translate findings into actionable strategies.
• Excellent communication skills, both written and verbal.
• Experience with A/B testing methodologies and performance optimization techniques.
• Familiarity with SEO best practices and content marketing.

Technologies & Tools

The Digital Ad Campaign Manager will utilize a variety of technologies and tools to enhance advertising efforts. These include but are not limited to analytics platforms such as Google Analytics, campaign management software like HubSpot and Hootsuite, and creative design tools such as Adobe Creative Suite. Familiarity with CRM systems and marketing automation tools will also be essential for effectively managing customer interactions and campaign performance.

Ideal Candidates

Ideal candidates for this position will possess a blend of creativity and analytical skills, allowing them to craft compelling advertising campaigns while evaluating their performance critically. They should demonstrate strong organizational abilities, effective multitasking skills, and a keen attention to detail. A proactive mindset and a passion for continuous learning will enable them to stay ahead of evolving trends in the digital advertising landscape. Additionally, successful candidates will exhibit collaborative spirit and strong interpersonal skills to work effectively within a team-oriented environment.