Digital Advertising Manager-Paid Search and Paid Socail

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Written by AI from the job title and company, not by Closed Loop, Inc, so some details may not match this job. The employer's own page has the real description.

Overview

The Digital Advertising Manager for Paid Search and Paid Social at Closed Loop, Inc. will be responsible for developing, executing, and optimizing comprehensive digital marketing strategies across various platforms. This role involves managing all aspects of paid search and paid social campaigns, ensuring alignment with the company’s overall marketing goals. The ideal candidate will leverage their expertise in digital marketing to drive brand awareness, customer acquisition, and revenue growth through strategic ad placements and data-driven decisions.

Job Responsibilities

• Develop and implement effective paid search and paid social strategies to meet business objectives.
• Conduct keyword research, ad copy testing, and audience targeting to optimize campaign performance.
• Monitor, analyze, and report on campaign metrics to measure success and guide future strategies.
• Manage budgets and allocate spend across various channels to maximize return on investment (ROI).
• Collaborate with cross-functional teams including content marketing, design, and sales to ensure cohesive messaging and branding.
• Stay updated on industry trends and developments to maintain a competitive edge and align with best practices.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3-5 years of experience managing paid search and paid social campaigns.
• Strong understanding of digital marketing principles, tools, and analytics.
• Proficiency in platforms such as Google Ads, Facebook Ads Manager, and other social media advertising tools.
• Excellent analytical skills with the ability to make data-driven decisions.
• Strong communication skills and ability to work collaboratively within a team.

Technologies & Tools

The Digital Advertising Manager will utilize a variety of technologies and tools essential for campaign management and optimization. Key platforms include Google Ads, Facebook Ads Manager, Search Engine Optimization (SEO) tools, and analytics software such as Google Analytics to track and measure campaign performance. Additionally, experience with marketing automation tools and customer relationship management (CRM) systems will enhance the effectiveness of digital marketing efforts.

Ideal Candidates

Successful candidates for the Digital Advertising Manager position will demonstrate a blend of analytical thinking, creativity, and a passion for digital marketing. They should possess a proactive and results-oriented mindset, with the ability to adapt to an ever-changing digital landscape. Strong problem-solving skills, attention to detail, and the ability to manage multiple projects simultaneously are crucial attributes. Ideal candidates will thrive in a collaborative environment, bringing innovative ideas and strategies to drive the success of digital advertising initiatives.