Digital Advertising Manager (Paid Social)

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Written by AI from the job title and company, not by Closed Loop, Inc, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Advertising Manager (Paid Social) at Closed Loop, Inc. will be responsible for strategizing, executing, and optimizing paid social media campaigns across various platforms to drive brand awareness, engagement, and conversions. This role requires a strong analytical mindset coupled with creative thinking to develop innovative advertising strategies that resonate with target audiences. The Digital Advertising Manager will collaborate with cross-functional teams to align campaign objectives with overall marketing goals while ensuring optimal performance across all digital channels.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies that align with organizational objectives.
• Manage day-to-day operations of paid social campaigns, including budget allocation and optimization efforts.
• Analyze campaign performance metrics, generate reports, and present insights to stakeholders.
• Collaborate with the creative team to design compelling ad creatives that engage target audiences.
• Conduct competitive analysis and market research to identify opportunities for growth.
• Stay updated on industry trends, platform updates, and best practices in digital advertising.
• Monitor and adjust campaigns in real time to maximize ROI and meet performance goals.
• Manage relationships with external vendors and partners to enhance advertising capabilities.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Minimum of 4 years of experience in digital advertising, specifically in paid social media campaigns.
• Strong understanding of PPC and social media advertising platforms, including Facebook Ads, Instagram Ads, Twitter Ads, and LinkedIn Ads.
• Proven experience in campaign management, including strategy development, execution, and optimization.
• Solid analytical skills with proficiency in digital marketing analytics tools, such as Google Analytics, Facebook Insights, or similar.
• Excellent written and verbal communication skills, with an ability to present complex information clearly.
• Detail-oriented with strong organizational and project management capabilities.

Technologies & Tools

The Digital Advertising Manager will utilize a variety of technologies and tools to manage and optimize campaigns effectively. This includes but is not limited to advertising platforms like Facebook Ads Manager, Google Ads, and LinkedIn Campaign Manager; analytics tools such as Google Analytics and Facebook Analytics; as well as project management software like Asana or Trello to ensure organized and efficient workflow.

Ideal Candidates

The ideal candidates for this position will exhibit a blend of creativity and analytical acumen, along with a proactive approach to problem-solving. They should possess a passion for digital marketing and stay conversant with the latest digital trends. Strong interpersonal skills and a collaborative spirit are essential, as the role demands effective communication and partnership with various teams. A successful candidate should also demonstrate an ability to thrive in a fast-paced environment, manage multiple projects efficiently, and adapt quickly to changing priorities.