Digital and Campaign Marketing Manager

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Written by AI from the job title and company, not by Tecton, so some details may not match this job. The employer's own page has the real description.

Overview

The Digital and Campaign Marketing Manager at Tecton will play a pivotal role in crafting and executing innovative marketing strategies aimed at enhancing brand awareness and driving customer engagement. This individual will oversee the development, implementation, and optimization of various digital marketing campaigns across channels including social media, email, and web platforms. The manager will collaborate closely with cross-functional teams, leveraging data analytics to assess campaign performance and ensure the alignment of marketing efforts with organizational goals.

Job Responsibilities

• Design, execute, and manage integrated digital marketing campaigns to promote Tecton's products and services.
• Monitor and analyze campaign performance metrics, making data-driven recommendations for improvements.
• Coordinate with the content creation team to develop engaging and relevant digital content across multiple platforms.
• Manage the social media strategy, including content planning, community management, and performance tracking.
• Work with the sales team to align marketing strategies with sales objectives and target audience segments.
• Lead the email marketing efforts, including segmentation, targeted campaigns, and performance reporting.
• Research and identify emerging digital marketing trends and technologies, incorporating best practices into Tecton's strategies.
• Manage marketing budgets for campaigns and report on ROI and other key performance indicators.
• Collaborate with external vendors and partners as needed to enhance marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Proven experience (5+ years) in digital marketing, with a focus on campaign management.
• Strong understanding of digital marketing channels, including SEO, PPC, social media, and email marketing.
• Proficient in analytics tools (e.g., Google Analytics, Social Media Insights) for performance tracking and reporting.
• Excellent written and verbal communication skills, with the ability to create engaging content.
• Experience with marketing automation software and CRM systems.
• Strong project management skills and the ability to prioritize tasks effectively.
• Creative mindset with a passion for innovative marketing approaches.

Technologies & Tools

The Digital and Campaign Marketing Manager will utilize a variety of technologies and tools to facilitate their work. These include digital marketing platforms such as HubSpot and Marketo for automation, Google Analytics for traffic analysis and reporting, social media management tools like Hootsuite, and design software such as Adobe Creative Suite for content creation. Familiarity with CRM systems like Salesforce will also be essential for maintaining and assessing customer relationships.

Ideal Candidates

Ideal candidates for the Digital and Campaign Marketing Manager position at Tecton will possess a blend of analytical and creative skills, enabling them to develop effective marketing strategies. They should demonstrate a proactive approach, showcasing the ability to take initiatives while collaborating effectively with team members from various departments. Excellent communication and interpersonal skills are crucial, as is a strong commitment to achieving results in a fast-paced marketing environment. Adaptability to changes and a passion for keeping up with the latest digital marketing trends will also be key characteristics in a successful candidate.