Digital and Campaign Marketing Manager

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Written by AI from the job title and company, not by Tecton, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital and Campaign Marketing Manager at Tecton will play a critical role in developing and executing digital marketing strategies that enhance brand awareness and drive customer engagement. This position involves overseeing online campaigns, managing social media platforms, optimizing content strategies, and utilizing data analytics to refine marketing efforts. The ideal candidate will collaborate with cross-functional teams to ensure that all marketing initiatives align with the company's goals and resonate with our target audience.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive brand awareness and online engagement.
• Manage and optimize multi-channel marketing campaigns, including email, social media, and web content.
• Analyze campaign performance using analytics tools and reporting metrics to provide insights for ongoing improvements.
• Collaborate with design and content teams to produce compelling marketing materials and digital assets.
• Conduct market research to identify trends and opportunities for growth within digital channels.
• Oversee the budget for digital marketing initiatives and ensure effective allocation of resources.
• Stay up-to-date with digital marketing trends and new technologies that can enhance campaign effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on campaign management.
• Proficient in digital marketing tools and platforms such as Google Analytics, SEO, PPC, and social media management tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Experience in budget management and campaign performance assessment.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects.

Technologies & Tools

The Digital and Campaign Marketing Manager will utilize a variety of technologies and tools essential for effective campaign management and performance analysis, including Google Analytics, HubSpot, SEMrush for SEO and content optimization, Adobe Creative Suite for design tasks, and various social media management platforms such as Hootsuite or Buffer. Familiarity with email marketing tools such as Mailchimp or Constant Contact is also preferred.

Ideal Candidates

The ideal candidate for the Digital and Campaign Marketing Manager position at Tecton will possess a proactive and creative mindset, along with a strong commitment to achieving results. They should be highly organized, detail-oriented, and capable of managing multiple priorities simultaneously. A passion for digital marketing trends, an understanding of target audience behaviors, and the ability to effectively communicate and collaborate across teams will contribute significantly to their success in this role.