Digital and Campaign Marketing Manager

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Written by AI from the job title and company, not by Tecton, so some details may not match this job. The employer's own page has the real description.

Overview

The Digital and Campaign Marketing Manager at Tecton will be responsible for developing, implementing, and managing comprehensive marketing campaigns across multiple digital channels. This role involves leveraging analytical insights and creative strategy to increase brand awareness, drive customer engagement, and ultimately generate leads. The successful candidate will work collaboratively with cross-functional teams to ensure alignment with organizational goals and deliver measurable results through innovative marketing strategies.

Job Responsibilities

• Develop and execute multi-channel digital marketing campaigns that align with business objectives.
• Analyze campaign performance and provide actionable insights to optimize future marketing efforts.
• Manage social media presence and content strategy across various platforms to enhance brand visibility.
• Coordinate with creative teams to design impactful marketing materials and content.
• Oversee the marketing budget, ensuring cost-effective allocation of resources.
• Conduct market research to identify trends and audience preferences for targeted campaigns.
• Collaborate with sales and product teams to create targeted messaging and promotional strategies.
• Monitor industry trends and competitor activities to maintain Tecton's competitive edge.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• At least 5 years of experience in digital marketing or campaign management.
• Proficiency in digital marketing tools and analytics platforms, such as Google Analytics, SEMrush, and HubSpot.
• Strong understanding of SEO, PPC, and content marketing strategies.
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Familiarity with HTML, CSS, and basic graphic design principles is a plus.

Technologies & Tools

The Digital and Campaign Marketing Manager will utilize various technologies and tools to effectively execute marketing strategies. This includes customer relationship management (CRM) software such as Salesforce, marketing automation platforms like HubSpot or Marketo, social media scheduling tools (e.g., Hootsuite, Buffer), and analytics software (e.g., Google Analytics, Tableau) to measure and analyze campaign performance.

Ideal Candidates

The ideal candidate for the Digital and Campaign Marketing Manager position at Tecton is a strategic thinker with a creative flair, who is driven by data and results. They possess strong interpersonal skills, allowing them to collaborate effectively with diverse teams while managing stakeholder expectations. Additionally, they should exhibit adaptability in a fast-paced marketing environment and a willingness to continuously learn and embrace new technologies and methodologies. A passion for digital innovation and an understanding of emerging trends in marketing will set them apart.