Digital and Campaign Marketing Manager

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Written by AI from the job title and company, not by Tecton, so some details may not match this job. The employer's own page has the real description.

Overview

The Digital and Campaign Marketing Manager at Tecton will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness and engagement. This role involves managing multi-channel campaigns, optimizing online presence, analyzing performance metrics, and coordinating with the marketing team to ensure alignment with overall business objectives. The ideal candidate will leverage data-driven insights to enhance marketing effectiveness while fostering innovative approaches to expand our digital footprint.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with Tecton's business objectives.
• Manage and optimize multi-channel marketing campaigns including email, social media, and web content.
• Analyze campaign performance and make data-driven recommendations for continuous improvement.
• Collaborate with cross-functional teams including content, sales, and product development to ensure cohesive messaging.
• Oversee the creation of digital content and ensure brand consistency across platforms.
• Conduct market research to identify new opportunities and competitive benchmarks.
• Stay updated on digital marketing trends and best practices, adjusting strategies as necessary.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in digital marketing and campaign management.
• Strong understanding of SEO, SEM, PPC, and analytics tools.
• Proficient in marketing automation platforms (e.g., HubSpot, Marketo) and social media management tools.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to analyze data and generate actionable insights.
• Strong project management skills and the ability to work in a fast-paced environment.

Technologies & Tools

The Digital and Campaign Marketing Manager position at Tecton requires proficiency in various technologies and tools including, but not limited to, Google Analytics, Adobe Creative Suite, Salesforce, and content management systems (CMS) such as WordPress. Familiarity with email marketing platforms and social media analytics tools is also essential for measuring and optimizing campaign performance.

Ideal Candidates

Ideal candidates for the Digital and Campaign Marketing Manager role will possess a blend of creative and analytical skills, enabling them to conceptualize and execute effective marketing campaigns. A proactive approach, combined with strong interpersonal abilities, will facilitate collaboration with various stakeholders. The ability to adapt to changing market dynamics and leverage emerging digital trends will also be critical for success in this position at Tecton.