Digital and Social Media Marketing Manager, Undergraduate Admissions

About this kind of role

What a Digital and Social Media Marketing Manager, Undergraduate Admissions usually does. The employer's own details are in the listing.

Typically does: Develops and executes digital marketing campaigns to attract prospective undergraduate students. Manages social media presence across various platforms, creating engaging content and fostering online communities. Analyzes campaign performance, identifies trends, and makes data-driven adjustments to optimize results. Collaborates with admissions staff and other departments to ensure consistent messaging and branding.

Tools and skills: Proficiency in social media management platforms, content creation software, analytics tools (like Google Analytics), and email marketing systems is generally required.

Good fit for: Individuals with strong communication, analytical, and creative skills, and a passion for higher education and digital marketing, often thrive in this role.