Digital Campaign & Demand Generation Manager, LSIG

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Job Overview

The Digital Campaign & Demand Generation Manager within the Life Sciences Instrumentation Group (LSIG) at Danaher Corporation is responsible for designing, implementing, and optimizing integrated digital marketing strategies that drive demand and enhance brand visibility. This role involves close collaboration with cross-functional teams to align digital campaigns with overall business objectives, analyzing campaign performance, and utilizing data-driven insights to refine future initiatives. The ideal candidate will possess a strong understanding of digital marketing tools and trends while demonstrating a commitment to fostering customer engagement and generating qualified leads for the organization.

Job Responsibilities

• Develop and execute comprehensive digital marketing campaigns across various channels including email, social media, SEO, and paid advertising.
• Analyze campaign performance metrics, adjusting strategies to optimize outreach, engagement, and lead conversion rates.
• Collaborate with sales and product development teams to ensure alignment of marketing initiatives with product launches and promotional activities.
• Manage relationships with external agencies and vendors to support campaign execution and enhance overall effectiveness.
• Utilize analytics tools to monitor website traffic and user behavior, providing actionable insights for continuous improvement of digital strategies.
• Implement A/B testing to assess the effectiveness of various campaign elements and drive data informed decisions.
• Create compelling digital content and ensure brand consistency across all communication platforms.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in digital marketing or demand generation, preferably in a B2B environment.
• Proven track record of developing successful digital campaigns that drive measurable results.
• Strong analytical skills with experience using marketing analytics tools such as Google Analytics, HubSpot, or similar platforms.
• Excellent verbal and written communication skills to effectively convey marketing strategies.
• Proficiency in digital marketing tools and technologies, including CRM systems and automation software.
• Ability to work collaboratively in a fast-paced, team-oriented environment.

Technologies & Tools

The Digital Campaign & Demand Generation Manager will utilize a variety of technologies and tools to execute marketing initiatives effectively. These include marketing automation systems (such as HubSpot or Marketo), customer relationship management (CRM) software (like Salesforce), analytics platforms (including Google Analytics), social media management tools, and content management systems (CMS). Familiarity with digital ad platforms such as Google Ads and LinkedIn Ads will also be essential in crafting and monitoring campaigns.

Ideal Candidates

Ideal candidates for this position will possess a blend of creativity and analytical thinking, coupled with a passion for digital marketing. They should demonstrate excellent project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously. A proactive attitude, strong teamwork capabilities, and an eagerness to continuously learn and adapt to evolving market trends are essential characteristics that will contribute to their success in this role. Moreover, a genuine interest in the life sciences sector and a commitment to driving customer satisfaction will enhance their fit within the Danaher Corporation culture.